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Nice World Technology Training Creative Marketing on the Digital Channel. Instructor Peter (NICE) Mitchell peter@petenice.com URL www.niceworldtech.com. That’s a fancy name. • Digital Channel - Massive technology shift - Analog to digital - One to many, many to many, some to some
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Nice World Technology TrainingCreative Marketingon theDigital Channel • Instructor • Peter (NICE) Mitchell • peter@petenice.com • URL • www.niceworldtech.com
That’s a fancy name • • Digital Channel • - Massive technology shift • - Analog to digital • - One to many, many to many, some to some • • What is it? • - Email lists • - Website with transactional pipeline • - Blog optimized for search • - Web 2.0 (3.0) services (cloud software) • - Targeted advertising • - Social content, video, audio, decks • - Social networking
But first, about me • Pete Nice - Internet name - Nice World Industries - PeteNice.com - NiceWorld.org • Bio - Doing web since web - Media training center - Consultant - Teaching, web design, - Transitioning traditional marketing materials to digital - Bulletin boards, registrations, etc.
and, more about ME • Agency Life Helped transition creative shop to digital - Interactive department: web, online applications, mobile sites, animation, multimedia games and widgets, viral videos, user centered design, user experience, site optimization, server administration, third party tools. - On line marketing: banners, pay-per-click, search engine marketing, search engine optimization, campaign optimization, landing pages, email marketing, social campaigns, social analytics, training, consulting, on and on
But what I really like • Directing - Mentoring - Collaborating - Synergy
So What • Being Creative - Creating systems to capture insight. - Mechanical: journaling, notes, voice memos, doodling. - Social: fun with friends, co-workers, meetups, teaching, learning, listening (critical). - Internal: critical voice (watch out), ideating is iterative, take risks, be vulnerable, put it out there.
Be Curious • Inspiration - Great works, cultural, historical. - Business success, large and small. - Thought leaders, what’s next? - Physical activity, feed your brain. - Mental centering, feed your brain.
Be Curious AboutTECHNOLOGY • Participate - Web / Blog, do you have? - Rinse / repeat, become a return visitor. - Wade in (watch out). - Subscribe, get on the list, the feed, add to your wall. • Active Engagement - How did they do that? - Who did it?
Enough WooWoo • Practical Tips - Website - Blog - YouTube - Facebook - Twitter
Website • Plan for adaptation
Blog • Plan for integration
YouTube • • Shoot Well • - How to shoot a video with your iPhone • • Title Well • - Title tag is crucial!
YouTube • • Thumbnail Well
Facebook • “I already know how to post stuff on Facebook” • - Social Media Student
Annotated Guide to Facebook Success Facebook tips
Facebook pro tips • Use the “highlight” feature Embiggen graphics on your wall
Facebook pro tips BOOM! • Use the “highlight” feature
Facebook pro tips On mobile, not so much • Use the “highlight” feature
Facebook pro tips • Create image macros “A rule or pattern that specifies how a certain input sequence should be mapped to an output sequence” - Wiki
Facebook pro tips Why your Facebook feed is crammed with visual gags - Slate • Algorithym changes • Larger display • Meme generators • Create image macros
Facebook pro tips • Tell a story with your gallery
Facebook pro tips • Get creative with your timeline cover
Facebook pro tips • Here’s how Best image sizes for your Facebook Timeline page - GroSocial
Facebook pro tips • Use a short url to push message URL shorteners - Bit.ly - Fur.ly - Moourl.com
Facebook pro tips Edit the video thumbnail • Use Facebook video effectively
Facebook pro tips • Use Facebook video effectively
Facebook pro tips • Use Facebook video effectively
Facebook pro tips • Use integrated web tools SoundCloud Facebook
Social media strategy “Which is better: Harry Potter or Twilight?”“Which is better: Harry Potter or Twilight? Tell us in the comments!” “My hampster fell into the garbage disposal. Click Like if you will miss him.” • Include a call to action
Social media strategy Rules • Make content that is useful • Provoke a conversation • Strike an emotional chord • Help visitors define themselves • Help visitors look smart • Be funny • Create content that is shareable
Social media strategy Techniques • Use imagery • Keep it short • Write a tight-fighting headline • Track your results • Create content that is shareable
Good or bad? Let’s discuss the following FB posts