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CFC By the Numbers: Small Campaigns (total pledges under $1M)

CFC By the Numbers: Small Campaigns (total pledges under $1M). Key Points in CFC History. “Uniform Federal Fund-Raising Program” created in 1957 Fundraising drives for United Way, American Red Cross, National Health Agencies, and International Service Agencies

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CFC By the Numbers: Small Campaigns (total pledges under $1M)

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  1. CFC By the Numbers:Small Campaigns(total pledges under $1M)

  2. Key Points in CFC History • “Uniform Federal Fund-Raising Program” created in 1957 Fundraising drives for United Way, American Red Cross, National Health Agencies, and International Service Agencies • CFC established in 1961 by President Kennedy • Payroll deduction option added in 1971 • Regulations formalized roles of LFCCs and PCFOs in 1982

  3. Key Points in CFC History • 1981 Natural Resources Defense Council v. Alan Campbell • Charitable solicitation is a First Amendment activity • CFC requirement of direct services was unconstitutionally vague • US District Court awarded participation in CFC and directed OPM to better define eligibility standards • 1982 President Reagan issues Executive Order (EO) giving OPM authority to set eligibility standards

  4. Key Points in CFC History • 1983 - President Reagan amended the EO Eligibility is only for those organizations providing human health and welfare services • 1984 – OPM opened campaign to advocacy organizations and permitted write-in designations • 1985 - Cornelius v. NAACP Legal Defense and Education Fund Supreme Court rules that OPM could follow 1983 EO and deny certain organizations

  5. Key Points in CFC History • 1986 – Hoyer-Hatfield Amendment directed OPM to disregard 1982 and 1983 EO’s Required OPM to reissue regulations used in 1984 • 1988 – Notes to US Code Title 5, Section 1101 Prohibited OPM from making eligibility requirements more restrictive than requirements established in 1984

  6. Campaign Statistics • Currently, 191 campaigns in U.S. and overseas • 169 campaigns have merged into adjacent campaigns since 2002 • Over 375 counties have been added to campaign boundaries since 2002

  7. Total Pledges CFC has raised nearly $7 billion since 1964

  8. Total Pledges • 2010 CFC was the second largest campaign on record - $281.5 million • 142 Campaigns under $1M • 15.8% of contributions • Median total contributions: $416,265 5 Largest Campaigns by Pledges • Rio Grande Valley ($962,876) • Onslow County ($961,662) • EscaRosa ($939,386) • California Gold Coast ($916,218) • Nevada ($911,083)

  9. Total Pledges

  10. Participation Rate CFC participation has fallen from 85.6% in 1964 to 24.7% in 2010

  11. Participation Rate 2010 National Participation Rate: 24.7% Small Campaigns Average: 22.3% National Median: 22.1% 5 Largest Campaigns by Participation Percentage: Fort Sill-Lawton (77.4%) Rio Grande Valley (59.2%) Northwest Missouri (55.3%) Greater Southwest Texas (54.9%) Metropolitan Flint (50.8%)

  12. Contributions vs. Participation

  13. Participation: Rate vs. Total

  14. Total Participation 2010 National Total Participation: 1,017,772 Small Campaigns’ Average: 1,518 National Median: 1,167 5 Largest Campaigns by Number of Donors: Columbus/Ft. Benning (12,112) Fort Hood (8,220) Onslow (7,057) Lake County, IL (6,561) Ft. Leonard Wood (6,161)

  15. Per Capita Gift Per capita gift = total contributions / total feds • Negates effect of size; “evens playing field” • Allows for true statistical comparison • Best measure of campaign effectiveness • Contributions • Participation

  16. Per Capita Gift

  17. Per Capita Gift • 2010 National Per Capita Gift: $68.31 • Small Campaigns’ Average: $55.51 • National Median: $54.22 5 Campaigns with the Highest Per Capita Gifts: • Northwest Missouri ($222.36) • Mid-Columbia Area ($191.71) • Greater Southwest Texas ($179.53) • Rio Grande Valley ($179.31) • Warren County ($155.17)

  18. Average Gift Average gift = total contributions / total donors • Tends to be viewed as measure of generosity • More accurately correlates with “means” • Does not reflect level of participation • Easily skewed by special events

  19. Average Gift The real value of the average CFC gift has nearly tripled since 1965

  20. Average Gift 2010 Average Gift: $276.60 Small Campaigns Average: $255.11 National Median: $258.37 5 Campaigns with the Highest Average Gift: Mid-Columbia Area ($484.98) Smoky Mountain ($484.26) Indian Wells Valley ($480.51) N. Shenandoah Valley ($445.78) East Texas ($439.28)

  21. Campaign Costs Budgeted versus Actual 2009 Budgeted Expenses - $28,429,901 - 10.2% of Pledged Amount 2009 Actual Expenses - $26,071,049 - 10.5% of Actual Receipts

  22. Campaign Costs

  23. Campaign Costs

  24. Campaign Costs 2010 Campaign Cost: $29,365,732 (10.4%) Small Campaign Average: $44,413 National Median: $56,855 5 Campaigns with the Lowest Campaign Costs: San Juan County (2.7%) Greater Southwest Texas (3.2%) N. Shenandoah Valley (6.1%) Beadle County (6.5%) Rio Grande Valley (6.5%)

  25. Costs Per Capita Cost per capita = campaign cost / total feds • Cost to provide campaign to one federal employee • Allows for true statistical comparison

  26. Cost Per Capita Real cost per employee has quadrupled since 1970

  27. Costs Per Capita 2010 National Per Capita Cost: $7.70 Small Campaign Average: $7.62 National Median: $6.99 5 Campaigns with the Lowest Per Capita Cost: San Juan County ($0.79) Onslow County ($1.98) Coachella Valley &Twenty-nine Palms ($2.34) Beadle County ($2.36) Jackson Metropolitan Area ($2.44)

  28. Cost Per Charity Cost per charity = campaign cost / listed charities • Listed charities include local, national, and international charities • Measures LOCAL campaigns’ “per charity” cost burden

  29. Cost Per Charity Cost per charity = campaign cost / listed charities • Listed charities include local, national, and international charities • Measures LOCAL campaigns’ “per charity” cost burden • National median cost per charity: $22.01 • National range of cost per charity: $0.35 - $1,345.12

  30. Costs Per Charity Small Campaign Average: $15.78 Small Campaign Median: $9.82 5 Campaigns with the Lowest Per Charity Cost: San Juan County ($0.31) Beadle Country ($0.34) Weld County ($0.83) Washington County ($1.28) Southwest Colorado ($1.86)

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