Video 10 - Online B2B Buyer Personas. George Szanto IBMS Semester 6b Fall 2013. Topics Discussed. Introduction to online B2B and B2C personas Using personas to generate a Buyer Synopsis Example of using an online tool to generate an online persona . Learning Objectives.
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Video 10 - Online B2B Buyer Personas
IBMS Semester 6b Fall 2013
For each persona define preferences for:
Platforms (web, email, mobile)
Platform usage (hours)
General site types &
Social media - content
creation & participation
MLT Creative in Georgia USA
MLT Persona Tool
We will look at this construction team in more detail in video lecture # 14 of this series