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The 4D approach to q ual Taking research to the top table AIMRI 11 th October 2013

The 4D approach to q ual Taking research to the top table AIMRI 11 th October 2013. A loss of faith?. There’s a new kid on the block. C lients are drowning. Introducing 4D qual research. But first we have to make a confession. The 4D approach to qual. A deep dive into the Process.

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The 4D approach to q ual Taking research to the top table AIMRI 11 th October 2013

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  1. The 4D approach to qual Taking research to the top table AIMRI 11th October 2013

  2. A loss of faith?

  3. There’s a new kid on the block

  4. Clients are drowning

  5. Introducing 4D qual research

  6. But first we have to make a confession

  7. The 4D approach to qual

  8. A deep dive into the Process • The Beginning • The Middle • The End

  9. The Beginning • Gather insights from right from the start

  10. The middle • Are they sitting comfortably?

  11. The End • There’s more to learn afterwards

  12. A deep-dive into People • Stakeholders • Sample • Partners

  13. Stakeholders • Know who they are and what is critical to them

  14. Sample • It’s time to be smarter

  15. Partners • Two+ brains better than one

  16. Discovery • Moment + • Stuff • Space

  17. Moment+ • Insight gathering is 4Dimensional

  18. Stuff • Seeingand touching provokes deeper thoughts and feelings

  19. Space • Our finest thinking comes when we are not thinking!

  20. Delivery • Story-telling • The Elevator • Takeaway

  21. Story telling • Once upon a time…

  22. The elevator • What’s your 30” pitch?

  23. Takeaway • mmm

  24. So what’s our elevator story? • Quallies need their mojo back • Embrace rather than fear new technologies and big data • Think beyond the isolated research moment • Remember that we’re in the business of in depth insight (however it’s gleaned) • Keep the faith!

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