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Overview. Andrew McPherson - known for his technological innovation Established winery in 1968 Traditional winemaking craftwork with state-of-the-art technology Committed to producing high quality, affordable wines for over 45 years Easy drinking, fruit-driven wines with generous flavors .

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Overview

Andrew McPherson - known for his technological innovation

Established winery in 1968

Traditional winemaking craftwork with state-of-the-art technology

Committed to producing high quality, affordable wines for over 45 years

Easy drinking, fruit-driven wines with generous flavors

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Victoria, Australia

Located in southeastern Australia

Comprises ≈15% of Australia\'s total wine production

Most densely populated state with 500+ wineries

Diverse areas ranging from wet, temperate climates to snow-covered alpine areas

Chardonnay, Shiraz, and Pinot Noir dominate Victoria\'s wine regions

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Croftwood Vineyard

  • Established in the Murray Darling region in 1994
  • 210 Acres
  • Varietals: Chardonnay, Merlot, Shiraz, Cabernet Sauvignon
  • Known for producing soft, generously flavored wines
  • Warm, dry climate
  • Brick red soils
  • Fruit forward wines with structure and intensity
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Sinclair Vineyard

  • Located in the Goulburn Valley
  • 350 acres
  • Varietals: Chardonnay, Sauvignon Blanc, Marsanne, Verdello, Shiraz, Merlot, Cabernet Sauvignon
  • Unique meso-climate with moderate temperatures
  • Influenced by system of rivers, lakes, and creeks
  • Produces elegant, finessed white wines
  • Rich and robustly flavored red wines
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Winemaking

  • Joanne Nash, Winemaker
  • Been with the estate for 9 years
  • Won over 65 medals at major competition for wines
  • Most recent Gold for Shiraz at 2013 Decanter World Wine Awards
  • State-of-the-art winemaking facility
  • Cold fermentation systems
  • High-speed centrifugation
  • Rotary drum vacuum filtration
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Wines

  • Varietals
    • Chardonnay
    • Shiraz
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Selling Strategy

  • Share the story of Andrew McPherson as a technological innovator
  • Educate on the Murray Darling and Goulburn Valley growing regions
  • Focus on quality and value
  • Competitive Benchmarks
    • Peter Lehmann
    • St. Hallett
    • Wolf Blass Yellow Label
    • Red Knot
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Support Material

Brand One Pager

Fact Sheets

Shelftalkers

Tasting Kits

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Summary

Andrew McPherson - technological pioneer in the wine industry

Family owned winery established in 1968

Two key vineyards in Victoria: Croftwood in Murray Darling and Sinclair in Goulburn Valley

Fruit forward wines with structure and intensity

Over deliver on quality

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