Overview
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Overview. Andrew McPherson - known for his technological innovation Established winery in 1968 Traditional winemaking craftwork with state-of-the-art technology Committed to producing high quality, affordable wines for over 45 years Easy drinking, fruit-driven wines with generous flavors .

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Overview

Overview

Andrew McPherson - known for his technological innovation

Established winery in 1968

Traditional winemaking craftwork with state-of-the-art technology

Committed to producing high quality, affordable wines for over 45 years

Easy drinking, fruit-driven wines with generous flavors


Overview

Victoria, Australia

Located in southeastern Australia

Comprises ≈15% of Australia's total wine production

Most densely populated state with 500+ wineries

Diverse areas ranging from wet, temperate climates to snow-covered alpine areas

Chardonnay, Shiraz, and Pinot Noir dominate Victoria's wine regions


Overview

Victoria


Overview

Croftwood Vineyard

  • Established in the Murray Darling region in 1994

  • 210 Acres

  • Varietals: Chardonnay, Merlot, Shiraz, Cabernet Sauvignon

  • Known for producing soft, generously flavored wines

  • Warm, dry climate

  • Brick red soils

  • Fruit forward wines with structure and intensity


Overview

Croftwood Vineyard


Overview

Sinclair Vineyard

  • Located in the Goulburn Valley

  • 350 acres

  • Varietals: Chardonnay, Sauvignon Blanc, Marsanne, Verdello, Shiraz, Merlot, Cabernet Sauvignon

  • Unique meso-climate with moderate temperatures

  • Influenced by system of rivers, lakes, and creeks

  • Produces elegant, finessed white wines

  • Rich and robustly flavored red wines


Overview

Sinclair Vineyard


Overview

Winemaking

  • Joanne Nash, Winemaker

  • Been with the estate for 9 years

  • Won over 65 medals at major competition for wines

  • Most recent Gold for Shiraz at 2013 Decanter World Wine Awards

  • State-of-the-art winemaking facility

  • Cold fermentation systems

  • High-speed centrifugation

  • Rotary drum vacuum filtration


Overview

Wines

  • Varietals

    • Chardonnay

    • Shiraz


Overview

Selling Strategy

  • Share the story of Andrew McPherson as a technological innovator

  • Educate on the Murray Darling and Goulburn Valley growing regions

  • Focus on quality and value

  • Competitive Benchmarks

    • Peter Lehmann

    • St. Hallett

    • Wolf Blass Yellow Label

    • Red Knot


Overview

Support Material

Brand One Pager

Fact Sheets

Shelftalkers

Tasting Kits


Overview

Summary

Andrew McPherson - technological pioneer in the wine industry

Family owned winery established in 1968

Two key vineyards in Victoria: Croftwood in Murray Darling and Sinclair in Goulburn Valley

Fruit forward wines with structure and intensity

Over deliver on quality


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