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Making the Case for Smart Beginning

Making the Case for Smart Beginning. Brand  Frame  Strategize  Engage  Deliver. What is a Brand?. Who are we, anyway?. Smart Beginnings. Smart Start. VECF. Brands. Start Strong. Success By 6. Kids First Coalition. Partnership for Children. Confused?.

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Making the Case for Smart Beginning

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  1. Making the Casefor Smart Beginning Brand  Frame  Strategize  Engage  Deliver

  2. What is a Brand? Who are we, anyway?

  3. Smart Beginnings Smart Start VECF Brands Start Strong Success By 6 Kids First Coalition Partnership for Children

  4. Confused?

  5. Virginia’s Brand forEarly Care and Education • Use it on everything • Brand your initiative • Show that you are a part of a unified effort • Use it with care • Don’t forget to ask permission

  6. Framing Smart Beginnings Communicating to a Specific Audience

  7. Berkeley Media Studies Group Making the Case of Early Care and Education Check it Out at www.BMSG.org

  8. 5 Core Messages • Support Our Youngest Citizens • Our Can-Do-Spirit Will Get Us There • With So Many Kids In Care, Let’s Do It Right • Child Care is Early Learning • Take Advantage of Early Brain Growth

  9. Support Our Youngest Citizens • Public good frame • Benefits to all of society • Neighborhoods, communities, states • Workforce and economy • Early ed. today  democracy tomorrow

  10. Our Can-Do-Spirit Will Get Us There • American’s can solve our toughest problems • Barn raising – man on moon – rebuild WTC • Military model • If military can do it, so can government for all • Together we can realize accomplishments

  11. With So Many Kids In Care,Let’s Do It Right • Pragmatic frame • American realize most kids in outside care • Make sure that care is highest quality • Society has to find solutions • Public see’s economic connections

  12. Child Care is Early Learning • When done right, more than babysitting • Enhances development and social skills • Reduces behavioral problems • Prepares children for school success • Increased opportunities for life success

  13. Take Advantage ofEarly Brain Development • The stakes are high • Enhances development and social skills • Reduces behavioral problems • Prepares children for school success • Increased opportunities for life success

  14. The Hierarchy of Frames

  15. Most likely to inspire policy and business support Societal Least likely to inspire policy and business support Personal

  16. Strategic Communications Surprising Solutions

  17. The Strategic Approach

  18. Where to Start? Let’s Have a Press Conference!

  19. Where to Start? We Need to Make 10,000 Calls!

  20. NEVER START WITH HOW!

  21. What Needs To Happen? • We need to announce our grant • We need to get business support • Our lawmakers need to know our success • People need to know it’s important REALLY?

  22. We Need Local Business to Support Us • Funding our initiative • Influence • Leadership • Family friendly workplaces

  23. Who can make it happen? • People with connections/relationships • Chamber leadership • CEO • Faith Leader • You decide! You strategize!

  24. What Story Do They Need to Hear? • We need productive workers and leaders • We will do it - quality of life is at stake • Fed says doing it right is best investment • Every experience early on impacts us later • First five years of brain growth is key

  25. Look familiar? • Support Our Youngest Citizens • Our Can-Do Spirit Will Get Us There • With So Many Kids In Care, Let’s Do It Right • Child Care is Early Learning • Take Advantage of Early Brain Growth

  26. Who Should They Hear It From? • CEO colleague • Economist • Educator • Mayor • Person of influence

  27. HOW Can We Tell Them? • Phone call • Letter or flyer • Breakfast spot • Op Ed in newspaper • Targeted message • Press release?

  28. Assignment • Divide into groups of 3-5 • Your group needs something to happen • Decide on your strategy • Choose the right message frame • Create your story • Use “Smart Beginnings”

  29. Assignment • Prepare 5 minute group presentation • Explain what needs to happen • Share your strategy • How message frames are used • Tell your group’s story • Presentations after lunch

  30. Groups: What Needs to Happen? • 1. Funding for ECE needed from Assembly • 2. Business leadership needed for council • 3. Matching support required from city • 4. ECE providers to participate in QRIS • 5. Need matching $$ from major employer • 6. Gain support of K-12 education

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