Master of science in marketing 2012 2013
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Master of Science in Marketing 2012/2013 PowerPoint PPT Presentation


  • 45 Views
  • Uploaded on
  • Presentation posted in: General

Master of Science in Marketing 2012/2013. Department of Marketing. Course Introduction (Subject to changes). Course Summary. 7 Core Courses 8 Electives. Part-time (Normally two years duration). Year 1 Semester A MKT5610 Marketing Strategy and Planning (3 CUs [Credit Units])

Download Presentation

Master of Science in Marketing 2012/2013

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Master of science in marketing 2012 2013

Master of Science in Marketing2012/2013

Department of Marketing

Course Introduction

(Subject to changes)


Course summary

Course Summary

  • 7 Core Courses

  • 8 Electives


Part time normally two years duration

Part-time (Normally two years duration)

Year 1 Semester AMKT5610 Marketing Strategy and Planning (3 CUs [Credit Units])

MKT5612 Applied Marketing Research (3 CUs)

Year 1 Semester B

MKT6613 Brand Marketing: A Chinese Perspective (3 CUs)

MKT6614 Database Marketing: Models and Analysis (3 CUs)

One Elective (3 CUs)

Year 2 Semester A

MKT5611 Consumer/Buyer Behavior (3 CUs)

MKT5616 Marketing Consulting Skill & Project (3 Cus – Year Long)

One Elective (3 CUs)

Year 2 Semester BMKT6615 Marketing Engineering (3 CUs)

MKT5616 Marketing Consulting Skill & Project (3 Cus – Year Long)One Elective (3 CUs)

Total credits required for graduation: 30 CUs


Full time normally 12 months duration

Full-time (Normally 12 Months duration)

Semester A

MKT5610 Marketing Strategy and Planning (3 CUs)

MKT5611 Consumer/Buyer Behavior (3 CUs)

MKT5612 Applied Marketing Research (3 CUs)

MKT5616 Marketing Consulting Skill & Project (3 CUs – Year Long)

Semester B

MKT6613 Brand Marketing: A Chinese Perspective (3 CUs)

MKT6614 Database Marketing: Models and Analysis (3 CUs)

MKT6615 Marketing Engineering (3 CUs)

MKT5616 Marketing Consulting Skill & Project (3 CUs – Year Long)

One Elective (3 CUs)

Summer

Two Electives (6 CUs)

Total credits required for graduation: 30 CUs


Core course

Core Course

MKT5610 - Marketing Strategy and Planning

  • Course Aims

  • familiarize the students with marketing concepts and application

  • in real business situations.

  • enable students to develop and implement successful marketing

  • planning for a real business company.

  • Assessment Tasks

  • Class Discussion (20%)

  • Individual Case Analysis and Planning (25%)

  • Group Project Presentation (15%)

  • Case Study (40%)

  • Equivalent Courses

  • FB5601 Principles of Marketing

  • MKT5601 Principles of Marketing


Master of science in marketing 2012 2013

MKT5611 - Consumer/Buyer Behavior

  • Course Aims

  • provide students with the knowledge and understanding of the

  • theories in Psychology, Sociology and Anthropology to study

  • consumer behavior.

  • introduce prevailing techniques of understanding consumers’

  • buying behaviors and business applications of consumer

  • behavior principles.

  • business cases are analyzed to apply consumer behaviour

  • theories in real world settings..

  • Assessment Tasks

  • In-class Participation and Case Study (30%)

  • Group Project (40%)

  • Final Examination (30%)

  • Equivalent Courses

  • FB6603 Consumer Behavior

  • MKT6603 Consumer Behavior


Master of science in marketing 2012 2013

MKT5612 – Applied Marketing Research

  • Course Aims

  • improve students’ problem definition skills.

  • introduce students to different stages of the marketing research

  • process.

  • demonstrate the use of marketing research information in

  • managerial decision making.

  • enable students to become an effective decision maker.

  • Assessment Tasks

  • Class Participation (15%)

  • Individual Case Study (20%)

  • Group Project Presentation (10%)

  • Group Projects (25%)

  • Final Examination (30%)


Master of science in marketing 2012 2013

MKT5616 – Marketing Consulting Skill and Project

  • Course Aims

  • provides a hands-on experience to students in tackling real-world

  • consulting projects in marketing and related topics to achieve an

  • organization’s goals

  • enhance the student’s skills in solving problems in collaborative

  • environments.

  • prepare the student for managing projects with demanding

  • deadlines in a complex organization. managerial decision making.

  • Assessment Tasks

  • Project Statement of Work and Gantt Chart (15%)

  • Project Progress Reports (15%)

  • Mid Term Review (10%)

  • Final Project Presentation (10%)

  • Final Deliverable (10%)

  • Peer Review and Instructor Evaluation (40%)


Mkt6613 brand marketing a chinese cultural perspective

MKT6613 – Brand Marketing : A Chinese Cultural Perspective

Course Aims

  • familiarize the students with the important knowledge, frameworks and concepts of brand marketing from a Chinese cultural perspective.

  • involve the students in applying the knowledge, frameworks, and concepts to real world situation.

    Assessment Tasks

    Class Discussion (10%)

    Group Project Report and Presentation (40%)

    Individual Project Report and Presentation (50%)

    Prerequisites

    MKT5610 Marketing Strategy and Planning


Mkt6614 database marketing models and analysis

MKT6614 – Database Marketing: Models and Analysis

Course Aims

  • orient students to the theory and concepts associated with using database to enhance marketing programs.

  • build stronger relationship with customers.

  • applications of database marketing concepts and tools to real world cases will be covered.

    Assessment Tasks

    In-Class Discussions & Exercises (20%)

    Group Project Report (20%)

    Group Project Presentation (20%)

    Final Examination (40%)

    Prerequisite

    MKT5610 Marketing Strategy and Planning

    Precursor

    MKT5612 Applied Marketing Research


Mkt6615 marketing engineering

MKT6615 – Marketing Engineering

Course Aims

  • provide students with an understanding of the role of analytical techniques and computer models in enhancing marketing decisions in modern enterprises.

  • foster and enhance students’ skills in making IT-intensive marketing decisions. Ethics in marketing decision making will be emphasized.

    Assessment Tasks

    Group Term Project Report (40%)

    Group Term Project Presentation (10%)

    In-class Participation (10%)

    Final Examination (40%)

    Prerequisites

    MKT5610 Marketing Strategy and Planning

    MKT5612 Applied Marketing Research


Mkt5640 strategic retail management

Electives

MKT5640 – Strategic Retail Management

Course Aims

  • provide students with key concepts of retail management and marketing including roles of retailing business, consumer behaviour in retailing, retailing marketing environments and the retail marketing mix.

  • equip students with essential retailing management and marketing skills in analyzing and solving business issues in retailing context.

  • familiarize students with marketing concepts in developing strategies and brands in retailing context.

    Assessment Tasks

    Class Discussion (20%)

    Group Project (50%)

    Final Examination (30%)


Mkt5641 chinese culture and marketing

MKT5641 – Chinese Culture and Marketing

Course Aims

  • prepare students for the realities and complexities of cultural diversity.

  • provide students better understanding on how the firm can manage marketing challenges in cross-culture and Chinese culture settings.

  • develop students’ capacity to apply marketing strategies to a given situation involving specific culture background.

    Assessment Tasks

    Class Discussion (10%)

    Individual Case Study (30%)

    Group Case Study (20%)

    Group Project (40%)


Mkt5642 financial services marketing

MKT5642 – Financial Services Marketing

Course Aims

  • provide a comprehensive understanding of the nature and key concepts of financial services marketing.

  • provide knowledge about designing effective marketing strategies on financial products and services.

    Assessment Tasks

    Class Participation (10%)

    Short Case Presentation (20%)

    Group Project and Presentation (35%)

    Final Exam (35%)


Mkt5643 global marketing

MKT5643 – Global Marketing

Course Aims

  • provide students with an understanding of marketing concepts and analytical processes in international marketing operations.

  • foster and sustain students’ skills as professional international marketing analysts and problem solvers.

    Assessment Tasks

    Class Discussion and Assignments (20%)

    Group Case Study (20%)

    Term Project (30%)

    Final Examination (30%)


Mkt5644 electronic marketing

MKT5644 – Electronic Marketing

Course Aims

  • provide students with advanced knowledge of the fundamental and critical impacts of Internet and how it changes traditional marketing.

  • prevailing techniques in understanding e-marketing opportunities, challenges, and strategies and design of e-marketing plan will be included.

    Assessments Tasks

    Individual Task (40%)

    Group Case Analysis (20%)

    Group Project (40%)


Mkt5645 customer relationship management

MKT5645 – Customer Relationship Management

Course Aims

  • provide students with the knowledge of the fundamental aspects of developing and managing customer relationships.

  • introduce students to the tools commonly used for developing and implementing CRM programs.

    Assessment Tasks

    In-Class Discussions & Exercises (45%)

    Individual Assignments (15%)

    Group Project Report (32%)

    Group Project Presentation (8%)


Mkt5647 game theory and strategic marketing

MKT5647 – Game Theory and Strategic Marketing

Course Aims

  • teach students how to apply game-theoretic analysis to develop effective marketing/business strategies

  • Strengthen students’ abilities to think strategically in business situations

    Assessment Tasks

    Group Term Project and Presentation (40%)

    In-class Participation (10%)

    Case Analysis (20%)

    Final Exam (30%)


  • Login