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Niches Aren’t Only In Grandmom’s House. Finding and targeting a segment for your success. John Frenaye Single Parent Travel Travel Research Online. Niches Aren’t For Knicknacks. A little bit about niches Why? Discovering it Announcing it Promoting it. Niches 101.

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Finding and targeting a segment for your success

Niches Aren’t Only In Grandmom’s House

Finding and targeting a segment for your success

John Frenaye

Single Parent Travel

Travel Research Online


Niches aren t for knicknacks
Niches Aren’t For Knicknacks

  • A little bit about niches

  • Why?

  • Discovering it

  • Announcing it

  • Promoting it


Niches 101
Niches 101

  • It does NOT have to replace or restrict your business

  • It IS about segmenting your marketing efforts

  • It will naturally bring new clients TO you

  • It will position you to be the expert


But i want it all
But I want it all!

The competition is just too fierce….

and they probably have deeper

pockets!


Why?

  • Eliminates competition

  • Positions you at or near the top

  • Establishes you as an expert

  • Creates a new income stream

  • Will increase your profits

  • Secures your client base



Announce it
ANNOUNCE IT!

  • Press releases

    • Local media

      • Newspapers

      • Pizza shops

      • Freebie papers

      • Radio

      • Television

    • National media

    • Niche Media


Promote it
PROMOTE IT!

PROMOTE PROMOTE PROMOTE

And then promote again!

  • Scour your existing client base

    • Ask

      • For referrals

      • For recommendations

  • Speak

    • Bookstores

    • Libraries

    • Coffee Houses


On the web
On the Web…

  • Dedicated site with a great name

    • Alternately a sub site of your own

    • Stick with COM, NET, TRAVEL

  • SEO (Search Engine Optimization)

    • Submit to search engines

  • Blog

    • Establish it

    • Update it as frequently as you can

    • Involve your customers and prospects

    • Promote it (pingomatic.com)

  • Online Community Forum


In your e mail
In your e-mail…

  • Harness your e-mail signature

    PLEASE TAKE OUR SINGLE PARENT SURVEY

    And are you receiving our monthly newsletter? Click here to sign up

    John Frenaye

    Chief Single Dad

    PO Box 4875

    Annapolis, MD 21403

    410-280-0231

    888-2-SPT-KIDS

    [email protected]

    www.singleparenttravel.net

    Come and play with your kids and 25,000 other Single Parents!


In your newsletter
In your newsletter

  • CONTENT CONTENT CONTENT

  • Ask for referrals

  • Request they pass it along

  • Use a professional template

  • Use a professional service

    • A Weber (www.aweber.com)

      • 0-500 $19/month

      • 5,001-10,000 $69/month

  • Honor all opt outs. Life changes!

  • No Lists No Lists No Lists!



Hypothetically speaking
Hypothetically speaking

  • Unlimited budget

  • ½ page Newsweek

  • 1 page Redbook

  • Approximately 7500 prospects

  • 170 bookings within 90 days

  • Approximately $100K in revenue

    How much would you pay?



Yes he s almost done
Yes, he’s almost done……

It’s ALL about passion!

  • Discover it!

  • Announce it!

  • Promote it!


Places to go
Places To Go

  • Single Parent Travelwww.singleparenttravel.net

  • Travel Research Online (TRO)www.travelresearchonline.com

  • Bliss Honeymoonswww.blisshoneymoons.com

  • Kick Butt Vacationswww.kickbuttvacations.com

  • Egypt Magicwww.egyptmagic.com


More places to go
More Places To Go

  • Harry Potter Fan Tripswww.hpfantrips.com

  • Twilight Fan Tripswww.fantrips.travel/twilightfantrips

  • Distinctive Voyageswww.distinctivevoyages.com

  • Metro Adult Soccerwww.metroadultsoccer.com

  • Dream Come True Vacationswww.dreamcometruevacations.com


John Frenaye

Single Parent Travel

PO Box 4875

Annapolis, MD 21403

410-280-0231

[email protected]

[email protected]


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