Conformity Theories. To passively agree to something to which there are no apparent consequences Example: Gender Conformity http:// www.youtube.com/watch?v=a71h6LZKXTc&feature=related. Acquiescence Effect.
People will be unwilling to publicly express their opinion if they believe they are in the minority
But are more vocal if they are part of the majority
Works because we fear social rejectionSpiral of Silence Theory