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DIGITALIZE YOUR IDEAS. Content. PART 1. WHO WE ARE. PART 2. OUR OLYMPIC STORY. PART 3. WHAT WE DO. 1. CrystalCG WHO WE ARE. Part. Since being established in 1995 Crystal CG has become a professional digital media provider and multimedia application service company

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DIGITALIZE YOUR IDEAS


Content
Content

PART 1

WHO WE ARE

PART 2

OUR OLYMPIC STORY

PART 3

WHAT WE DO


1

CrystalCGWHO WE ARE

Part


Since being established in 1995

Crystal CG has become a professional digital media provider and multimedia application service company

with advanced 3D technology.


Growth of crystalcg
Growth of CrystalCG

1

CrystalCG WHO WE ARE

Number of Employees

2200

10

2008

1995

Today, Crystal has grown into a company with over 2,200 young and creative employees. Also with the 5,000 students graduating from Crystal's education school each year there is no shortage of talent. The past 8 years working with the Olympics has been a major factor for our company’s large expansion.


1

CrystalCG WHO WE ARE

With the headquarter in Beijing, Crystal has now 11 offices worldwide, including 3 offices abroad of China: Dubai, London and Singapore.


1

CrystalCG WHO WE ARE

Beijing 2008 Olympic Games Graphic Design Services Supplier

In July 2006, Crystal CG was officially appointed as the Beijing 2008 Olympic Games Graphic Design Services Supplier


1

CrystalCG WHO WE ARE

Shanghai 2010 EXPO Exhibition Planning Services Supplier

In Nov 2007, Crystal CG was officially appointed as the Shanghai 2010 EXPO Exhibition planning Services Supplier, to provide the digital content and exhibition design for EXPO halls.


1

CrystalCG WHO WE ARE

Universiade SHENZHEN 2011Graphic Design Services Supplier

In April 2008, Crystal CG was officially appointed as the Universiade SHENZHEN 2011Graphic Design Services Supplier


1

CrystalCG WHO WE ARE

London 2012 Official Digital Imaging Services Supplier

In March 2009, Crystal CG was officially appointed as the LOCOG Digital Imaging Services Supplier


2

CrystalCG’s Olympic Story

Part


2

CrystalCG’s Olympic Story

All Rounded Olympics Experience

With 800 employees and a database of Olympics related research, knowledge and digital assets accumulated over 8 years, 108 Olympics related project covering 27 critical categories, we are in a position to take Olympics related content to a higher plane.


2

CrystalCG’s Olympic Story

1:Presentations

Articulating your idea the way you imagined it!

Audience:1-100

CrystalCG helps to visually present the future, the processes and the plans to help BOCOG to accelerate the communication process.


2

CrystalCG’s Olympic Story

Opening ceremony simulation

Use of 3D technology to speed up the decision making process

Client: Beijing Olympic Committee

Details: Created to allow the Beijing Olympic committee to preview the Beijing Olympic opening ceremony in 3D to assist with planning and decision making.


2

CrystalCG’s Olympic Story

2:Internal training

Make it visual and make it simple.

Audience:100-1000

Using 3D technology, CrystalCG clearly and visually delivers knowledge to educate large organization's members.


2

CrystalCG’s Olympic Story

Olympic Security Training

Training video to educate Beijing 2008 Olympic Games security department.


2

CrystalCG’s Olympic Story

3:Promotion

See it, feel it and “touch” it!

Audience:1000-10,000

With digital technology, CrystalCG helps to make each important BOCOG promotions and events exciting.


2

CrystalCG’s Olympic Story

Olympic Urban Planning Video For Olympic Bid

Use of digital simulation to present the Chinese commitment to the Olympics


2

CrystalCG’s Olympic Story

Visual planning of torch relay press release

Use of 3D multimedia to present the visual planning for the torch relay


2

CrystalCG’s Olympic Story

The Games of the XXIX Olympiad Sport Presentation

Crystal provides the digital content in stadium sports entertainment that will be

shown within all 37 Beijing 2008 Olympic Venues before and during each event, aiming to educate the crowd about the sport they are about to watch, increase the excitement and interaction of the crowd within the stadiums.


2

CrystalCG’s Olympic Story

4:Exhibition

The unique experience for your target.

Audience:

10,000-100,000


2

CrystalCG’s Olympic Story

Beijing, Qingdao and Hong Kong Olympic exhibition rooms

The exhibition designer and digital media provider.


2

CrystalCG’s Olympic Story

5:Broadcast

Spread the culture with the killer insight.

Audience:

50million-200million

3D animation can be used to freely express ideas. CrystalCG co-operate with broadcasters which helps BOCOG to educate the community and spread the Olympic culture.


2

CrystalCG’s Olympic Story

Fuwa

Client: Beijing TV and Kaku

Episodes: 100

Production duration and team: 12 months with 80 technicians

Production software: 3D Max, Maya, Final Cup, etc.

Details: With the five Beijing Olympic mascots as hosts this

cartoon entertains and educates the children of China teaching them about many aspects of the Olympic Games including beliefs of the Olympics and historic events that have occurred.


2

CrystalCG’s Olympic Story

Olympic ABC 2% view rate

Client: CCTV5 Episodes: 300 Production duration and team: 14 months with 40-50 technicians

Production software: 3DMax, Maya, After Effects 6.5, etc.

Details: Crystal and CCTV collaborated to make a animated documentary to teach the Chinese people about the rules, equipment, techniques and skills for each of the Summer Olympic Game’s events.


2

CrystalCG’s Olympic Story

Everest Torch Relay

Client: CCTV Episodes: Seven episodes of 3-4 hours in length Production duration and team:

Production software: 3DMax, Maya, After Effects 6.5, etc.

Details: Crystal and CCTV collaborated to make a 3D interactive Everest application to be used by TV presenters and a number of animations to help the audience “experience” the Everest Torch Relay event.


2

CrystalCG’s Olympic Story

Crystal are working with director Zhang for the opening ceremony


2

CrystalCG’s Olympic Story

Opening ceremony


3

CrystalCG WHAT WE DO

Cartoons

Fuwa

Client: Beijing TV and Kaku

Episodes: 100

Production duration and team: 12 months with 80 technicians

Production software: 3D Max, Maya, Final Cup, etc.

Details: With the five Beijing Olympic mascots as hosts, this

cartoon entertains and educates the children of China, teaching them about many aspects of the Olympic Games, including the Olympic ideals and historic events that have occurred.


3

CrystalCG WHAT WE DO

Multimedia

Tourism educational material

Client: Lian He University

Details: In order to improve the education quality for the students of the tourism institute, Crystal CG created a 180 degree screen demonstration system to provide the “real experience” for the audience.


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