Ownership
This presentation is the property of its rightful owner.
Sponsored Links
1 / 9

Ownership PowerPoint PPT Presentation


  • 156 Views
  • Uploaded on
  • Presentation posted in: General

Ownership. What is Ownership?. Ownership?. Ownership is the legal right to the possession of something. Originally launched in 1981 It was owned by EMAP in 1991 In 2008 Kerrang was taken over by BAUER. BAUER.

Download Presentation

Ownership

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Ownership

Ownership


Ownership

What is Ownership?


Ownership1

Ownership?

  • Ownership is the legal right to the possession of something.


Ownership

  • Originally launched in 1981

  • It was owned by EMAP in 1991

  • In 2008 Kerrang was taken over by BAUER


Bauer

BAUER

  • Bauer has ownership of 282 Magazines worldwide in 15 countries, as well as TV and Radio Stations.

  • Bauer is a international publishing company that owns both the brand kerrang and Q.

  • It also has three music channels in production which are all mainly British based.


Ownership

  • Kerrangs position as one of a portfolio of titles is both a strength and weakness when it comes to targeting a specific audience.

  • It has a specific niche

  • It benefits from audience research done into other sectors of the market.

  • Sharing information about audiences with other Bauer music titles is extremely useful in sustaining kerrangs position in the market


Ownership

  • Paul Brannigan is the editor of Kerrang, however Bauers music titles are managed by one senior editorial director

  • The editorial director is able to co-ordinate the editorial direction and make sure they do not interfere upon the target audience of another magazine


Ownership

  • At this point we got stuck....sorry guys here are some colouring books =]


  • Login