Welcome. David Overton Head of Small Business Technology – http://uksbsguy.com. Improving Your Sales and Marketing Using Microsoft Solutions . Agenda. Key questions and scenarios What can Microsoft do to help with Sales and Marketing Discussion Next Steps. Ground Rules.
Head of Small Business Technology –http://uksbsguy.com
Improving Your Sales and Marketing Using Microsoft Solutions
your computers to do for you?”
Find, Relate, Act
Digital Information Explosion
Devices that do work connected or disconnected
Technology that you own that sits “at the centre” delivering value for your business
Services that you use “in the cloud” – either free or paid for, however you don’t own it
“Can I really trust someone who has a g-mail account for business”
“Oh my god. Have you seen this proposal – it looks like several monkeys were at work on it and they forgot to grammar check it”
“I am free on that day, but I am not sure about Bill. I’ll ask him later and get back to you”
“But your web site said you offered it with these terms”
“I didn’t realise we had sent you that document already, that changes things a lot”
“I need to spend some time at this”
Less than 27 percent of 18 million small businesses surveyed have a Web site.
Workers spend 15–30 percent of their time looking for information.
Employees get 50–75 percent of information from other people.
SOURCE: IDC, Gartner, University of California, Berkley
“if only I had your customer datawith me…”
“How do I keep on top of all the changes that happen in my accounts when I get so many e-mail updates – working out which is the one I want”
“How can I do my own marketing and measure the success of my campaigns”
“Do you know how much I have spent with you over the last two years”
“How do I attract new customers in a cost effective way”
“I want tighter control over my
business costs and cash flow”
in new customers
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