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The Effective Use of Social Media : Real World Perspectives

The Effective Use of Social Media : Real World Perspectives. October 12th, 2010. MichaelS@PartnersILM.com. 325 W. Huron St. – Suite 714 Chicago, IL 60654. Tel: (312) 932-0285 Fax: (312) 932-0286. Which is larger? 4,000 or 40,000?.

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The Effective Use of Social Media : Real World Perspectives

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  1. The Effective Use of Social Media: Real World Perspectives October 12th, 2010 MichaelS@PartnersILM.com 325 W. Huron St. – Suite 714 Chicago, IL 60654 Tel: (312) 932-0285 Fax: (312) 932-0286

  2. Which is larger? 4,000 or 40,000?

  3. If your organization is not using social media now, you will be soon • 110 million Americans use Social Media • An average of 1 hour per day • As of July 30th there were over 500 million facebook users • 700,000 of those are businesses • There are 50 million tweets per day • 2-3 new accounts are activated every second • 50+ million members on Linkedin • 14 million articles on Wikipedia

  4. Businesses need to account for multiple social media platforms

  5. The Panel • Shelly Nelson, Director of Communications Strategy & Media, SuperValu • David Carlson, Creative Director, Rayovac • James Tenser, Principal, V.S.N. Strategies

  6. Beyond Facebook and Twitter • Shared collaborative platforms • Rights management • Many users interact in the “cloud” • A proposed “quadrant” analysis

  7. Social media forgives failure Fail Fast Fail Forward Fail Better

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