Don’t wait for the consequence to act

1. Don’t wait for the consequence to act By: Miguel Jose Alvarez Nicolas Giraldo Laura Bano Martin Posada Tomas Suarez

2. Our project! • As young people we are in constant pressure to fit in, and everyday we are required to do more dangerous things,around this age it is said that our brains have hormone influences that make us ignore the consecuences of our actions. here in colombia there has been a buzz recently because of the laws that are being introduced related to drink and drive, and so we want to make a related campaing for the drink and drive in teens. For our campaing we wanted to play with the previously state about how we don’t see consecuences and that how we came up with the name.

3. S • The idea that we want to transmit through our project is that we often see that adults want us to act depending on the consequences , instead we want teenagers to see that there is no need to see the consequences to act in a good way.

4. We plan to transmit this information through visual resources such as pictures and videos which are going to be posted in the social network. We are going to do this because we know that the demographic we are trying reach is highly influenced by things they see and by the social medias.

5. Our videos will consist of people who are conscious about the dangers of drinking and driving and don’t need to hear about tragic stories to be responsible, they will also consist of people who will not accept to be victims , and a video to question our current logic about how we act when we drink and drive. We want to convey simplicity yet innovation in our campaign and that’s why we energetically reject clichés .

6. We are going to create a blog and a page in Facebook to put all of the information in them. All of our ideas and videos will be posted in the pages.