slide1
Download
Skip this Video
Download Presentation
sonusnet

Loading in 2 Seconds...

play fullscreen
1 / 20

sonusnet - PowerPoint PPT Presentation


  • 93 Views
  • Uploaded on

Leveraging Carrier Service Value Across Converged Networks Haydn Smith. www.sonusnet.com. Introduction. Carriers are converging wireline and wireless networks Creating brand, ‘sticky’ customers and price-resistant bundling  Adding new network services that create value

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' sonusnet' - karis


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
introduction
Introduction
  • Carriers are converging wireline and wireless networks
  • Creating brand, ‘sticky’ customers and price-resistant bundling 
  • Adding new network services that create value
  • Moving from current islands of services to architecture that supports common services across multiple network types.
service value
Service Value

Fonix iSpeak(TM) Brings Personalized Voice Services to the Apple iPhone(TM)

Users Can Launch a Playlist or Search Contacts and Dial by Voice

Internet, phone, and cable

Just $33 each per month

When you subscriber to all three.

managing incumbency
Managing Incumbency
  • Fixed line revenue is under pressure
    • New entrants
    • Combo pricing plans
    • Traditional features (call fwd, etc)

no longer command a premium

  • Fixed asset expense rising
    • Switch maintenance costs – end of life elements
    • Real estate - Heating/air-conditioning. Power
    • Staff costs
  • Need to reduce operational expense
    • Make it transparent to satisfied customers
    • React faster to market pressure
  • Need to reduce churn
  • Create new revenue opportunities
    • New compelling experiences
before during beyond legacy migrations
Before, During & Beyond Legacy Migrations
  • Subscribers are living within 3 phases of Network Migrations
  • Before-Legacy voice features
  • During-Bundled services
  • Beyond-Voice is part of blended services
subscribers expectations
Subscribers’ Expectations

Before

During

Beyond

  • Legacy Features
  • POTS Customers
  • Don’t force change – encourage it
  • Feature simulation can be important
  • Bundled services - Triple play
  • Derived voice
  • Feature simulation can be important
  • Expect new/more voice feature
    • Messaging
  • Voice blended into applications – not a specific offer
  • IP based VoBB, WiMAX, 3G
    • Device independent
    • Medium independent
  • Legacy features will not likely define offer’s success
network migration two concepts

MSAN

AGCF

CORE

IP/H.248 IP/SIP

NGN architecture is the future but accommodates the past

TDM

Box

IP Add on X

IP Add on Y

Newer IP Control

NGN/ IMS IP Solution

Legacy Approach

They try to force the past into future

Network Migration – Two Concepts

Before

During

Beyond

service convergence from a single ip core

IP Broadband Network

Service Convergence from a Single IP Core

Picocell

Trusted

Partner

IP Networks

NGN

Core

Femtocell

Service

Engine

SIP TA

PLMN/

PSTN

MSAN

layered service advantage

80%

15%

5%

Layered Service Advantage

Service Creation

Reduces process changes for every new service

Reduces overhead/ cost

Speeds network changes/upgrades

Customer has the same interface to access, add or manage services

Consistent look & feel – consistent branding

Easier to upsell svcs

  • Scale is not compromised for 80% of traffic that is typical voice calls
  • Add conferencing and other enhanced services into the same architecture
  • Low incremental costs to add n+1 service – create new experiences without new overhead

Enhanced Services

OSS - Provisioning

Customer Interface

Subscriber Services

Secure Core Network

new experiences from traditional services

Service Creation

Enhanced Services

New Experiences From Traditional Services

New experience - leverages call forwarding

  • Forwarding rule are based on application and device preferences
    • Presence on your cell phone
    • Calendar status from Google
    • Personal portal settings
    • A combination of these factors
  • Standard call forwarding feature activation
  • Applied across one or many devices
  • Same user experience

Subscriber Services

Secure Core Network

  • Universal connectivity between devices and networks
  • NGN or IMS
experience creation

Mobility

WiFi ▪ WiMax ▪ 3G

Collaboration

E-mail ▪ IM ▪ Biz apps

Connectivity

B-band ▪ Mobile ▪ New Devices

Security

User Profile

Authentication ▪ Credentials

Provisioning ▪ Portal

Experience Creation
  • Blending services together (new or old) to create new customer experience
  • Can be simple or sophisticated
  • Often involves multiple devices or media types working together
  • Goal is differentiate services to maintain and grow customer base
    • Compete on more than just price

Replicating 20 year old features is not enough

new revenue from applications web 2 0 webtop
New Revenue from Applications Web 2.0 Webtop

I want to see and manage all my messages in one place

I want to manage all my social networks

I want to manage my contacts, see their presence and organize them according to activity

How can I see if my contacts are near by?

Replicating 20 year old features is not enough

ip business trunks are hot
IP Business Trunks are Hot
  • Own the end customer
    • Bundle all voice & data bandwidth
  • Upsell enhanced services from the network
    • Conferencing
    • Hosted Contact Center
    • Messaging
    • Mobility
  • Easy for carriers to sell and deploy
  • Appealing to End User’s IT managers
    • Eliminates premise gateway hardware costs
    • Federate services between sites
ip trunks leverage core services

PBX

IAD/Gateway

Service Creation

Feature Delivery

Security

IP

POTS/ISDN

IP Business Trunks - Legacy

IP-PBX

Security

Service Creation

Feature Delivery

IP

IP Business Trunks – IP-PBX

IP Phone

Security

Service Creation

Feature Delivery

IP

IP Centrex (Hosted PBX)

IP Trunks Leverage Core Services

Voice VPN

fmc with enterprise pbx external call

MSC

FMC - With Enterprise PBX – External Call

Caller

  • Network anchors all calls to the business DN
  • mobileEdge handles handoff to macro network
  • All business services to the mobile phone handled from the core

Feature Server

mobilEdge

Simultaneous Ring -SIP

NGN / IMS core

Border Element

A/IP (or IU/IP)

IP Trunk

IP-PBX

908-789-4722

908-555-1002

connect mobile workers inside the office
Connect Mobile Workers Inside The Office
  • “5 Bar” Coverage
  • Market to IT manager – not every user
  • Reduce churn and shopping
    • Reduce acquisition spend
  • 3G data for business applications
  • Constrain/manage user access
    • Education, manufacturing, etc

PICO CELLS

management
Management
  • Residential, Business or both
  • Used to configure user features
  • One server required

End User

End-User Interface

VoIP Activator

IP Trunking Activator

(future)

  • Automated, Flow-Through Provisioning
  • Streamlined business view for front & back office staff
  • Service Specific “Activator Modules”
  • Standardized API for interface into OSS/BSS

CSR

Insight xAuthority

Service Provisioning

  • Service Activation Engine
  • Feature Bundling
  • Resource Configuration
  • Manual Tasks

Insight Customer

Portal

NetworkOperations

  • Feature Configuration
  • Account Access
  • VM Logs

Network Activation

IAD

Voice Mail

Network Resources

ASX

Phones

IMX

GSX

PSX

service activation
Service Activation

Feature Packaging

VoIP

Hosted Exchange

SMB Services

Order Handling / Fallout

Service Provisioning

Bulk Provisioning and Migration

WSDL / JVT

Activation Workflow

Insight xAuthority

OSS/ J Service Activation API

Service

Provisioning

Modules

Network Adaptation

Resource Activation

Resource Activation

Sonus Drivers

IPUnity

Driver

Microsoft

Driver

Business Services

slide20

Sonus Bridges The Divide

Using IP technology to efficiently bring 20th century technology, voice, into a 21st century multi-media, multi-modal world

  • Onearchitecture
    • Enables core connectivity and manages the user experience
  • Better subscriber experience
    • Simulates legacy features and enables next generation user experiences
  • Proven integration with legacy PSTN networks and architected to the latest IMS / TISPAN standards
  • Carrier-class expectations connect to Web 2.0 services
  • Medium agnostic: from copper to fiber towireless
  • THANK YOU
ad