Session Objectives. Examination of Factors affecting rural consumers’ behaviour (STEP) Introduction to Social Class Concept with SEC for various categories Examination of the status of rural infrastructure and its potential applications for marketing
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Behaviour of Rural Consumer
Buyer’s Decisions (Product Choice, Brand Choice, Dealer Choice, Purchase Timing, Purchase Amount)
Social Class- What is it?
Roles and Status
Products and Status symbols
Levels of Social interaction
Amul-Tara haats and n-logues