session objectives
Download
Skip this Video
Download Presentation
Session Objectives

Loading in 2 Seconds...

play fullscreen
1 / 12

Session Objectives - PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on

Session Objectives. Examination of Factors affecting rural consumers’ behaviour (STEP) Introduction to Social Class Concept with SEC for various categories Examination of the status of rural infrastructure and its potential applications for marketing

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Session Objectives' - karim


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
session objectives
Session Objectives
  • Examination of Factors affecting rural consumers’ behaviour (STEP)
  • Introduction to Social Class Concept with SEC for various categories
  • Examination of the status of rural infrastructure and its potential applications for marketing
  • Examination of buying and consumption characteristics of rural consumer

Behaviour of Rural Consumer

intro
Intro…
  • Composition of Consumer behaviour!!!!
  • Why study consumer behaviour??
  • What’s the catch in ‘India’- ‘Indian Consumer’?
  • Unravelling ‘Indian-Rural’- big deal?
  • ‘Ethnocentrism’ in India- a sure formula for ‘SUICIDE’?
consumer buying behaviour model
Consumer Buying Behaviour Model
  • P60
  • Marketing Stimuli (4 Ps)Other Stimuli (ETPC)Buyers’ Characteristics (CSPP) Buyer’s Decision process (PIEppb)

Buyer’s Decisions (Product Choice, Brand Choice, Dealer Choice, Purchase Timing, Purchase Amount)

Hurrrrray !!!!

factors affecting rural cb
Factors affecting Rural CB…..
  • Culture:
  • Set of values, perceptions, preferences and attitudes
  • Social Sanction
  • Social Custom
  • Traditions- (e.g.Shampoo commercials)
  • Caste (e.g. mohallas)
  • Sub Culture- Regional Influences (food habits, what we see around us!!)
factors affecting rural cb1
……Factors affecting Rural CB

Social Class- What is it?

  • What is SEC?- P64, 65
  • SEC- Urban- Occupation and Education
  • SEC- Rural- House type and Education
  • SEC- Urban- A1, A2, B1, B2, C, D, E1, E2
  • SEC- Rural- R1, R2, R3A, R3B
factors affecting rural cb2
…..Factors affecting Rural CB
  • Social Factors

Family

Social Movements

Roles and Status

Products and Status symbols

Sociability

Levels of Social interaction

factors affecting rural cb3
….Factors affecting Rural CB
  • Technological

Connectivity

Doordarshan

Amul-Tara haats and n-logues

Automobiles

Agricultural Technologies

factors affecting rural cb4
Factors affecting Rural CB
  • Economic factors

P72

factors affecting rural cb5
…..Factors affecting Rural CB
  • Political Factors

Churn happening

PRI

Verbalisation

Chances!!!

characteristics of rc
Characteristics of RC
  • Age and stages of lifcycle
  • Occupations and income
  • Economic Circumstances
  • Lifestyle _AIOD (P76)
  • Personality and Self Concept
  • Personality and brand Belief
  • Information Search and pre-Purchase Evaluation
  • Rise of consumerism
  • Opinion leadership
  • Brand loyalty
ad