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Up to Our Ears in Committed Volunteers: Successful Volunteer Recruitment

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Up to Our Ears in Committed Volunteers: Successful Volunteer Recruitment . 200702673. Volunteer recruitment is not a one-time event:. Recruitment should begin the moment you learn that you have been awarded a Thrivent Builds Homes grant, and continue until the home is complete.

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Presentation Transcript
volunteer recruitment is not a one time event
Volunteer recruitment is not a one-time event:

Recruitment should begin the moment you learn that you have been awarded a Thrivent Builds Homes grant, and continue until the home is complete.

crafting a good volunteer recruitment message
Crafting a good volunteer recruitment message:
  • Interesting and enticing; easily understood
  • Contains the necessary information; detail of expectations
  • Presents the problem and how volunteers will help solve it
  • Includes what’s in it for the volunteer
  • Includes steps to be taken to participate

Featured Tool:

Thrivent Builds Homes Brochure

once you have your message who delivers it
Once you have your message, who delivers it?
  • Speaker’s bureau
  • Volunteer recruitment team
  • Newsletters
  • Web sites
  • Pulpit/Congregation presentations
  • Meeting announcements
  • Snail mail and e-mail
  • Newspaper ads
  • Radio PSAs
  • Word-of-mouth

Featured Tool:

Presentation – Post-home Selection

recruitment campaigns use one or use them all
Recruitment campaigns – use one or use them all:
  • Mass recruitment – spread your message as broadly as possible, using many communication formats
  • Targeted recruitment – ideal approach when seeking specific volunteers such as Lutherans
  • Inner circle recruitment – don’t forget about going back to those who are already connected and involved, such as current volunteers, clients, staff, friends and relatives, donors, etc.

Featured Tool:

Volunteers Needed News Release Template (Lutherans or General)

what every volunteer wants to know up front
What every volunteer wants to know up front:
  • Where they will be volunteering
  • To whom they will be reporting
  • A clear statement of the goal(s)
  • Tasks or skills required to reach those goal(s) and who will teach those skills, if necessary
  • Minimum amount of time they are expected to volunteer

Featured Tool:

Role Descriptions (Chapter Specialist, Congregational Champion, Affiliate Project Leader, Site Host)

recruitment tools available on thrivent builds resources
Recruitment tools available on Thrivent Builds Resources:

www.thriventbuilds.com/resources

  • Bulletin inserts
  • Newsletter text
  • Pre-coded Web page
  • Phone scripts
  • Self-mailer template
  • Role descriptions
  • Poster
  • Print ad template
  • News release templates
  • Videos
tips to help you retain and grow your volunteer crew for your next thrivent builds project
Tips to help you retain and grow your volunteer crew for your next Thrivent Builds project:
  • Ask current volunteers to each recruit a friend to volunteer with them next time
  • Plan to recognize the contributions of your volunteers – a simple potluck at the end of the project is always fun
  • Regularly highlight your volunteers in the Habitat, Chapter or RFO newsletter
  • Regularly highlight progress of the build and volunteer participation in sponsoring church communication channels
  • Stay in contact

Featured Tool:

Thank you certificates

if you have questions about this training
If you have questions about this training:

Cheryl Winget (Habitat for Humanity International)

Media Relations Specialist

[email protected]

612-340-5025

Minneapolis, MN

Nicole Doebert (Thrivent Financial for Lutherans)

Web & Marketing Specialist

[email protected]

920-628-4403

Appleton, WI

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