Up to Our Ears in Committed Volunteers:  Successful Volunteer Recruitment
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Up to Our Ears in Committed Volunteers: Successful Volunteer Recruitment . 200702673. Volunteer recruitment is not a one-time event:. Recruitment should begin the moment you learn that you have been awarded a Thrivent Builds Homes grant, and continue until the home is complete.

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Up to Our Ears in Committed Volunteers: Successful Volunteer Recruitment

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Up to Our Ears in Committed Volunteers: Successful Volunteer Recruitment

200702673


Volunteer recruitment is not a one-time event:

Recruitment should begin the moment you learn that you have been awarded a Thrivent Builds Homes grant, and continue until the home is complete.


Crafting a good volunteer recruitment message:

  • Interesting and enticing; easily understood

  • Contains the necessary information; detail of expectations

  • Presents the problem and how volunteers will help solve it

  • Includes what’s in it for the volunteer

  • Includes steps to be taken to participate

Featured Tool:

Thrivent Builds Homes Brochure


Once you have your message, who delivers it?

  • Speaker’s bureau

  • Volunteer recruitment team

  • Newsletters

  • Web sites

  • Pulpit/Congregation presentations

  • Meeting announcements

  • Snail mail and e-mail

  • Newspaper ads

  • Radio PSAs

  • Word-of-mouth

Featured Tool:

Presentation – Post-home Selection


Recruitment campaigns – use one or use them all:

  • Mass recruitment – spread your message as broadly as possible, using many communication formats

  • Targeted recruitment – ideal approach when seeking specific volunteers such as Lutherans

  • Inner circle recruitment – don’t forget about going back to those who are already connected and involved, such as current volunteers, clients, staff, friends and relatives, donors, etc.

Featured Tool:

Volunteers Needed News Release Template (Lutherans or General)


What every volunteer wants to know up front:

  • Where they will be volunteering

  • To whom they will be reporting

  • A clear statement of the goal(s)

  • Tasks or skills required to reach those goal(s) and who will teach those skills, if necessary

  • Minimum amount of time they are expected to volunteer

Featured Tool:

Role Descriptions (Chapter Specialist, Congregational Champion, Affiliate Project Leader, Site Host)


Recruitment tools available on Thrivent Builds Resources:

www.thriventbuilds.com/resources

  • Bulletin inserts

  • Newsletter text

  • Pre-coded Web page

  • Phone scripts

  • Self-mailer template

  • Role descriptions

  • Poster

  • Print ad template

  • News release templates

  • Videos


Tips to help you retain and grow your volunteer crew for your next Thrivent Builds project:

  • Ask current volunteers to each recruit a friend to volunteer with them next time

  • Plan to recognize the contributions of your volunteers – a simple potluck at the end of the project is always fun

  • Regularly highlight your volunteers in the Habitat, Chapter or RFO newsletter

  • Regularly highlight progress of the build and volunteer participation in sponsoring church communication channels

  • Stay in contact

Featured Tool:

Thank you certificates


If you have questions about this training:

Cheryl Winget (Habitat for Humanity International)

Media Relations Specialist

[email protected]

612-340-5025

Minneapolis, MN

Nicole Doebert (Thrivent Financial for Lutherans)

Web & Marketing Specialist

[email protected]

920-628-4403

Appleton, WI


Those who can, do.  Those who can do more, volunteer.  ~Author Unknown


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