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Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies

Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies. NITM International Seminar Series A series of Seminars for Executives & Managers NITM, Dublin, September 17th, 2003. Frank Wagner & Flavius Sturm. Fraunhofer Institute for Industrial Engineering. Agenda.

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Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies

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  1. Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies NITM International Seminar Series A series of Seminars for Executives & Managers NITM, Dublin, September 17th, 2003 Frank Wagner & Flavius Sturm Fraunhofer Institute for Industrial Engineering

  2. Agenda • Introduction • Strategic Management for SMEs “Navigating in Turbulent Times” • Business and Technology Strategies • Portfolio, Balanced Scorecards and other Tools • How Scenarios and Roadmaps can help (Cases) • Business and Technology Scouting

  3. Context of the Seminar In today’s business environment it is no longer sufficient for high-tech and service-oriented companies to develop detailed business strategies and hope that their technologies will suffice. To compete successfully companies must develop highly integrated business and technology strategies. This seminar will address this difficult but critical issue.

  4. Objectives of the Seminar To demonstrate the latest approaches, methods, tools and business cases that enable small and medium sized enterprises to develop integrated business and technology strategies in an effective and efficient way.

  5. Objectives of the Seminar • Create awareness for the challenges of strategic management in SMEs • Give an overview on technology and business strategy development • Give an overview on innovative methods and tools • Describe diverse case studies and lessons learned • Give an overview on early warning systems

  6. Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. President of the Fraunhofer-Gesellschaft: Prof. Dr.-Ing. habil. Prof. e.h. Dr. h.c. Hans-Jörg Bullinger Profile:Founded: 1949 Staff: 12000 (2002) Research volume: 1 billion Euro (2002) 57 research establishments, operatingas independent »Profit-Centers«

  7. About … Fraunhofer Society Joseph von Fraunhofer (1787 – 1826) Successful researcher, inventorand entrepreneur Establishing a connection between basic research,practical application andcommercialisation Shining example for work in applied research

  8. Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Research fields: • Materials technology, component behavior • Production technology, manufacturing engineering • Information and communications technology • Microelectronics, microsystems technology • Sensor systems, testing and measurement technology • Process technology • Energy and building technology • Environmental and health research • Technical and economic studies • Information transfer

  9. About … Fraunhofer Society Locations of Fraunhofer-Gesellschaft Fraunhofer-Establishments abroad: Fraunhofer USA with locations in – Boston (Massachusetts) – Pittsburgh (Pennsylvania) – Plymouth (Michigan) – Providence (Rhode Island) – Newark (Delaware) – College Park (Maryland) – Peoria (Illinois) Fraunhofer associated offices in Asia: – Beijing (China) – Singapore – Jakarta (Indonesia) – Tokio (Japan)

  10. Fraunhofer-Institut für Arbeitswirtschaft undOrganisation IAOFraunhofer Institute for Industrial EngineeringInstitut für Arbeitswissenschaft und Technologiemanagement IATUniversität StuttgartInstitute for Human Factors and Technology Management of the University of Stuttgart Head of both Institutes: Prof. Dr.-Ing. Dieter Spath Profile: Founded: 1981 (IAO) resp. 1991 (IAT) Staff: 257 (2002) Research volume: 31,7 million Euro (2002) Location: Stuttgart Web-site: www.iao.fraunhofer.de, www.iat.uni-stuttgart.de

  11. About … Fraunhofer IAO Research Volume: 33,5 million euro* Contract research fromprivate industry 11 % Basic financingand special funds 48 % 41 % Project financing from federal and regionalgovernment and the European Union *2001, inclusive IAT

  12. Fraunhofer IAO and IAT University of Stuttgart Competencies Products Business Process Intranet, Customer Management Enterprise Networking, Environmental Management, Human Engineering, Information Engineering, Innovation Management, Learning Concepts, Multimedia Business Management, New Business Development, Sales Information Systems, Service Engineering, Service Portfolios, Usability Engineering Electronic Business, E-Production Information Systems Rapid Product Development Software Technology Knowledge Transfer Virtual Environments Branches E-Procurement Financial Service Providers Printing and publishing Industry Public Service Providers Production Companies Public Health Service Management, Software Production Human Resource Management New Work, Production Management R&D Management Service Economy Software Management Technology Management Technologies Processes

  13. About … Fraunhofer IAO Demonstration Centers and Labs • Business TV • Customer Care Center Baden-Württemberg • PDM Consulting Center • E-Factory • Electronic Commerce Center Stuttgart • Engineering Innovation Lab (EIL) • Engineering Knowledge Management System (EKMS) • Enterprise Process Management Labor • Ergonomics Laboratories • Office Innovation Center (OIC) • »HyPl 6« (6-sided-CAVE) • Rapid Product Development • Software Management • Tele-Cooperation Laboratory • Usability Labor • Virtual Reality Lab (VR-Lab)

  14. About … The Competence Centre R&D Management • Number of Employees: 22 Researchers and 30 Research Assistants • Fields of Activity et al: - Strategy development and implementation - Project Management & Controlling • - Business Re-Engineering • - Engineering Life-Cycle Management • - R&D Assessment & Performance • - Information and Communication Technology • - Concurrent and Systems Engineering • - Innovation Management • - Knowledge Management • - International Project Management • www.rdm.iao.fhg.de

  15. About … CC R&D MANAGEMENT 1995: Development of fundamentals for a modern simultaneous, integrated and standardised product development 1997: Strategic reorganisation of the entire product development (processes, project management and IT-infrastructure) at LG Electronics, Korea 1998: Development of a navigation environment ("war room") at the BMW AG for the co-ordination of the development of BMW X5 1998 and 1999: conception of a central pre-development for the entire Temic Telefunken GmbH 1999: Reorganisation of product development processes at Moxy 1999: Development of an operative project management tool based on degrees of product maturity for Robert Bosch GmbH 1999-2001: Airbus A380: development of a Concurrent Engineering Reference framework for a decentral and interdisciplinary product development Since 2000: Development of an innovative Performance Management System for the new product development in co-operation with leading companies, e.g. Skandia and ECI Telecom Ltd.

  16. About … CC R&D MANAGEMENT

  17. About … the Speakers Dipl.-Ing. Frank Wagner Frank.Wagner@iao.fhg.de Head of Competence Center R&D-Management Dipl.-Ök. Flavius Sturm Flavius.Sturm@iao.fhg.de Researcher, R&D Management

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