Get-
Download
1 / 15

Understand your audience Who are they and where do they come from? What do they want? Expect? - PowerPoint PPT Presentation


  • 105 Views
  • Uploaded on

get- smart on Audience and Visitor Research Presentation to The Ministry for Culture and Heritage 14 December 2010. Understand your audience Who are they and where do they come from? What do they want? Expect? How are you meeting/not meeting their expectations? Develop your audience

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Understand your audience Who are they and where do they come from? What do they want? Expect?' - kareem-wright


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

get-smart onAudience and Visitor ResearchPresentation to The Ministry for Culture and Heritage 14 December 2010


Understand your audience

Who are they and where do they come from?

What do they want? Expect?

How are you meeting/not meeting their expectations?

Develop your audience

Identify audience segments for further development

Develop your marketing mix (pricing, packaging, promotions, distribution, etc.)

Demonstrate outcomes to sponsors and funding agencies

(current and prospective)

Reporting on key performance indicators

Contribution to wider social, cultural, economic and other objectives


An online survey system

Fully integrated (design > email > survey > report)

Automated features and functions

Reminders

Incentives

Email alerts

‘Real time’ reporting

Based around a template of common measures for benchmarking purposes (‘like’ with ‘like’)

Database development (audience and

donor/sponsorship)


Current Modules

Accommodation

Museums and Galleries

Pan-Arts Festivals (MCH/CNZ)

Nature-Based Visitor Attractions

Other Visitor Activities and Attractions

Venues (Conferencing/Events)

Transport Operators

Tour Operators

Industry Associations

Information Centres


New Modules for…

Museums and Galleries (updating)

Theatre Companies & Arts Venues

Other Producers of Performing Arts


Pan-Arts Festival Application (MCH/CNZ)

Audience profiles (origin, age, gender, ethnicity, occupation, income, party size and composition, arts/cultural/heritage interests)

Audience engagement (previous attendance, events attended, extent of participation)

Marketing (how first heard about festival, booking method, attendance ‘triggers’ and ‘barriers’ to future attendance)

Satisfaction (event by event, venue, F&B, overall)

Outcomes (social, cultural, economic)

Awareness of funders and sponsors


Introducing get smart

Introducingget-smart



ad