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Understand your audience Who are they and where do they come from? What do they want? Expect?

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get- smart on Audience and Visitor Research Presentation to The Ministry for Culture and Heritage 14 December 2010. Understand your audience Who are they and where do they come from? What do they want? Expect? How are you meeting/not meeting their expectations? Develop your audience

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PowerPoint Slideshow about ' Understand your audience Who are they and where do they come from? What do they want? Expect?' - kareem-wright


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get-smart onAudience and Visitor ResearchPresentation to The Ministry for Culture and Heritage 14 December 2010

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Understand your audience

Who are they and where do they come from?

What do they want? Expect?

How are you meeting/not meeting their expectations?

Develop your audience

Identify audience segments for further development

Develop your marketing mix (pricing, packaging, promotions, distribution, etc.)

Demonstrate outcomes to sponsors and funding agencies

(current and prospective)

Reporting on key performance indicators

Contribution to wider social, cultural, economic and other objectives

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An online survey system

Fully integrated (design > email > survey > report)

Automated features and functions

Reminders

Incentives

Email alerts

‘Real time’ reporting

Based around a template of common measures for benchmarking purposes (‘like’ with ‘like’)

Database development (audience and

donor/sponsorship)

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Current Modules

Accommodation

Museums and Galleries

Pan-Arts Festivals (MCH/CNZ)

Nature-Based Visitor Attractions

Other Visitor Activities and Attractions

Venues (Conferencing/Events)

Transport Operators

Tour Operators

Industry Associations

Information Centres

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New Modules for…

Museums and Galleries (updating)

Theatre Companies & Arts Venues

Other Producers of Performing Arts

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Pan-Arts Festival Application (MCH/CNZ)

Audience profiles (origin, age, gender, ethnicity, occupation, income, party size and composition, arts/cultural/heritage interests)

Audience engagement (previous attendance, events attended, extent of participation)

Marketing (how first heard about festival, booking method, attendance ‘triggers’ and ‘barriers’ to future attendance)

Satisfaction (event by event, venue, F&B, overall)

Outcomes (social, cultural, economic)

Awareness of funders and sponsors

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