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Corporate Citizenship 2.0: How Businesses Are Reinventing CSR Management Stephen Jordan

Corporate Citizenship 2.0: How Businesses Are Reinventing CSR Management Stephen Jordan Executive Director Business Civic Leadership Center October 2, 2008. What’s Wrong With CSR?. Cost Center/Overhead Businesses Aren’t Philanthropies Can’t Measure Value

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Corporate Citizenship 2.0: How Businesses Are Reinventing CSR Management Stephen Jordan

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  1. Corporate Citizenship 2.0: How Businesses Are Reinventing CSR Management Stephen Jordan Executive Director Business Civic Leadership Center October 2, 2008

  2. What’s Wrong With CSR? Cost Center/Overhead Businesses Aren’t Philanthropies Can’t Measure Value What Other People Want, not the Company Bad Connotations …Particularly in a time of crisis

  3. The Prisoner’s Dilemma Why should I trust the other guy? Why should I do more than the other guy? Don’t I gain an advantage? Desperate times call for desperate measures And It Pays to Cheat …But isn’t this short-sighted?

  4. Can We Say That CSR is: Enlightened Self-Interest Enterprise Sustainability Management Intangible Asset Management Organizational Trust Stakeholder Relations Corporate Eco-System Management Annuity Stream Optimization Long-Term Development We Need to Think About This Differently

  5. Sales (outputs) > inputs So: Grow sales Cut costs Improve the productivity of your assets And then do it again…better How Do Companies Make Money?

  6. Inside Company Morale, Selfishness, Criminality In Community Crumbling infrastructure, poor education, etc. NIMBY Among Stakeholders Public attitudes, perceptions Trends, tastes Regulations Pressure and Advocacy What Threatens This?

  7. Inequality rooted in lack of opportunity Resentment Future Workforce? Community Relations Protectionism Both at home and abroad Disasters Proliferation of needs as resources become scarce External Threats

  8. The spread of the Information Revolution Changing nature of public-private relations Rise of the civil society sector Growing recognition of interdependence Opportunities

  9. The World is Fractal Have to decide between places Political Jurisdictions Are Outmoded Municipalities vs. Regions Analytical Frameworks Need to Be Updated 1970s still live on Different Groups Want Different Things Some Folks Like the Status Quo Business Has a Perception Problem Other Issues

  10. Risk Reduction Market Creation Workforce Development Transaction Cost Reduction “License to Operate” Avoid Scandals Invest in inner cities and emerging markets Invest in K-12 Build up trust Think Long-Term Development

  11. Increasing Importance of Stakeholder Relations Increasing Importance of Reputation Management Increasing Importance of Ethics Management An Institutional Revolution Management Consequences

  12. Think like an investor Portfolio Management Multiple Investment Filters Maximize Multiple Investment Objectives Practice division of labor Joint ventures vs. Complementary commitments Social networks help! Invest in design and strategy Reach out to stakeholders Tools

  13. Intangible Assets Increase Good Will = Increase Stock Price Organizational Productivity Employee Morale, Recruitment, Retention Transaction Costs License to operate, NIMBY avoidance Market Development Supply Chain Development Business Resilience and Recovery Metrics

  14. People Management Global Migration and Mobility Community competitiveness? Globalization Infrastructure – Resilience – Sustainability The Next Administration? Where will public attitudes go? What to do about future scandals? A Look At The Future

  15. CSR is: Enlightened Self-Interest Enterprise Sustainability Management Annuity Stream Optimization Intangible Asset Management Organizational Trust Stakeholder Relations Corporate Eco-System Management Long-Term Development In Conclusion

  16. Thank You. www.uschamber.com/bclc

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