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How to Market Online. By: Scott Waymire. Paving Your Own Road. What makes great content . Chapter One. What Makes Great Content. Originality Of Content Effective Headlines For Content Content Should Inspire Action Great Content Provides Knowledge Accurate Content Is Trustworthy

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How to market online

How to Market Online

By: Scott Waymire

Paving Your Own Road



What makes great content1
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Originality Of Content

Originality of content goes a long way with your readers as well as search engines. Never copy someone else’s work and call it original because Google frowns upon it and it’s plagiarism, which isn’t cool. Pay your dues when writing material. Research topics well until you have acquired enough knowledge to write in your own words about a particular topic. You need to become an authority on the subject.


What makes great content2
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Effective Headlines for Content

Creating strong headlines that grab the readers attention is very important. Statistics show that 4 out of 5 visitors actually read the headlines and only 2 out of 5 will read the content. Since most people only read the headlines they should be able to spark immediate interest.


What makes great content3
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Content Should Inspire Action

Great content should inspire the reader to take action and try doing what it is that you have informed them of. Whether it is something simple like leaving a reply on your post or using your how to information proactively at home, the reader must leave having gained something.


What makes great content4
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Great Content Provides Knowledge

The main purpose that people use the internet is to gain knowledge and have questions answered. Your content should be focus driven so that when a visitor selects your site from a search engine it clearly conveys the answers to the questions they have. When a reader finds your site informative they are more inclined to return in the future.


What makes great content5
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Accurate Content Is Trustworthy

Being accurate in the information your write about will help build a reputation for your site as being trustworthy. When giving statistical analysis in a report be sure to link that information with a reliable source the more reliable sources you have the better. This will help search engine group your content and in turn help your readers find what they’re looking for.


What makes great content6
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Create Mystery In Content

By creating a small amount of mystery in your content you’ll be able to captivate the mind of the reader enticing them to read more. Asking questions within your text is a great way to grab the readers attention. Tell a story in which the answer to the question is giving. Be sure that it is something that many can relate to in their own lives. The objective is to get the readers to leave comments. This way the search engine will view you as a credible source.


What makes great content7
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Add Images & Video

Visual appeal is key in keeping the focus of your readers. Images help breakup the monotony of endless amounts of text. Videos are also powerful because some people learn better by seeing and hearing rather than reading. Use these tools wisely though because to much or too little may divert the attention of your readers to search another topic altogether.


What makes great content8
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Eliminate The Fluffy Content

Keep it short and sweet. Sometimes the best content says the most when its written with the least amount of words.

Two or three sentences per paragraph is plenty to convey the message to the reader.

This may take some time learning its effectiveness.


What makes great content9
What Makes Great Content

Originality Of Content

Effective Headlines For Content

Content Should Inspire Action

Great Content Provides Knowledge

Accurate Content Is Trustworthy

Create Mystery In Content

Add Images & Video

Eliminate The Fluffy Content

Fresh Updates Regularly

Fresh Updates Regularly

Finally, posting fresh new content a regular basis will gain you favor with the search engines. You could post daily, weekly, or bi-weekly. How ever you choose to update is up to you, but the more content you post the more likley you are to gain higher amounts of traffic which in turn could become highly profitable for you in the long run.


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