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BIZsim Team Report: Team 2. By: Neelam Patel, Robert Silva, David Wade. Table of Contents. Trademark Slogan Organizational Chart Roles & Responsibilities Marketing Strategy Business Results Simulation Assessment Lessons Learned Conclusion. Trademark. Music-themed Creative

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Bizsim team report team 2

BIZsim Team Report: Team 2

By: Neelam Patel, Robert Silva, David Wade


Table of contents
Table of Contents

  • Trademark

  • Slogan

  • Organizational Chart

  • Roles & Responsibilities

  • Marketing Strategy

  • Business Results

  • Simulation Assessment

  • Lessons Learned

  • Conclusion


Trademark
Trademark

  • Music-themed

  • Creative

  • The Extraordinary Musical Portability Organization

  • Memorable

  • Short


Slogan
Slogan

  • Feel the Beat

    • Ties into trademark

    • Evokes emotion from consumer

    • Convinces customer to purchase product

  • Contemplated Several Names

    • Presto Vs. Vivace




Marketing strategy
Marketing Strategy

  • Make the best product

    • Sell at highest price

  • Emphasis

    • Product Development

    • Quality Management

    • Advertising

  • Product perception









Simulation assessment
Simulation Assessment

  • Maximize Profit

  • Performance largely determined by profit

  • Stock Price

  • Profit is affected by selling as much as one produces

  • Management Score

    • measurement of efficiency

  • Mini case= insignificant


Lessons learned
Lessons Learned

  • Don’t overspend

  • Don’t lose sales

  • Pay bigger dividends at end

  • Economic Index

  • Profit is more important than net cash flow

  • Price change hurt us


Conclusion
Conclusion

  • Company name Tempo

  • Emphasis

    • Quality

    • Product Development

  • Should have focused more on Economic index

  • Placed third in competition


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