Bizsim team report team 2
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BIZsim Team Report: Team 2. By: Neelam Patel, Robert Silva, David Wade. Table of Contents. Trademark Slogan Organizational Chart Roles & Responsibilities Marketing Strategy Business Results Simulation Assessment Lessons Learned Conclusion. Trademark. Music-themed Creative

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BIZsim Team Report: Team 2

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Bizsim team report team 2

BIZsim Team Report: Team 2

By: Neelam Patel, Robert Silva, David Wade


Table of contents

Table of Contents

  • Trademark

  • Slogan

  • Organizational Chart

  • Roles & Responsibilities

  • Marketing Strategy

  • Business Results

  • Simulation Assessment

  • Lessons Learned

  • Conclusion


Trademark

Trademark

  • Music-themed

  • Creative

  • The Extraordinary Musical Portability Organization

  • Memorable

  • Short


Slogan

Slogan

  • Feel the Beat

    • Ties into trademark

    • Evokes emotion from consumer

    • Convinces customer to purchase product

  • Contemplated Several Names

    • Presto Vs. Vivace


Organizational chart

Organizational Chart


Roles responsibilities

Roles & Responsibilities


Marketing strategy

Marketing Strategy

  • Make the best product

    • Sell at highest price

  • Emphasis

    • Product Development

    • Quality Management

    • Advertising

  • Product perception


Business results

Business RESULTS


Decisions chart

Decisions Chart


Total profits

Total Profits


Stock price

Stock Price


Sales revenue

Sales Revenue


Dividends

Dividends


Net cash flow

Net Cash Flow


Simulation assessment

Simulation Assessment

  • Maximize Profit

  • Performance largely determined by profit

  • Stock Price

  • Profit is affected by selling as much as one produces

  • Management Score

    • measurement of efficiency

  • Mini case= insignificant


Lessons learned

Lessons Learned

  • Don’t overspend

  • Don’t lose sales

  • Pay bigger dividends at end

  • Economic Index

  • Profit is more important than net cash flow

  • Price change hurt us


Conclusion

Conclusion

  • Company name Tempo

  • Emphasis

    • Quality

    • Product Development

  • Should have focused more on Economic index

  • Placed third in competition


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