Tacf membership initiative
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TACF Membership Initiative. 2013-2014 Fiscal Year. Membership. O nly 7% of total organizational income is generated from membership support. So why membership? Provides a base of public support Generates a pool of volunteers Expands number of informed ambassadors for our work

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TACF Membership Initiative

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Tacf membership initiative

TACF Membership Initiative

2013-2014

Fiscal Year


Membership

Membership

Only 7% of total organizational income is generated from membership support

  • So why membership?

  • Provides a base of public support

  • Generates a pool of volunteers

  • Expands number of informed ambassadors for our work

  • Provides financial support to chapters


2013 14 chapter membership challenge launch date october 2013

2013-14Chapter Membership ChallengeLaunch Date: October 2013

Activate local chapters to increase membership

  • Offer incentives and recognition for success

  • Cash stipend for regional leaders

  • National award

  • Provide templates for new ways to engage and retain members


    Sample new member recruitment opportunities

    Sample New Member Recruitment Opportunities

    Member-to-Member Incentive ProgramGift memberships, discounted renewals

    Membership Drive Event

    Earth Day “Picnic for the Planet” model

    New Member Limited Time Discounts

    Single time, new members only

    Collaborative Activities with Partners

    Cross-marketing opportunities with local and national partners


    Who ultimately benefits

    Who Ultimately Benefits?


    New member pipeline plan driven by national office

    New Member Pipeline Plandriven by national office

    Online JOURNAL Subscription Program

    $30 annual online subscription for non-members only (6 issues)

    One time, online-only 3-issue free trial subscription

    Passive membership enrollment and “opt-in” opportunity in every issue

    No direct mail solicitation for one year

    Active tracking of conversion rate


    Benefits analysis

    Benefits Analysis

    Membership ($40)

    Subscription ($30)


    Tacf membership initiative

    LAUNCH DATES

    Expanded Membership Benefits Online:

    April 2013

    Subscription Program Launch:

    June 2013

    Chapter Membership Challenge:

    October 2013


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