Next steps for the regulation of cigarettes
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Next steps for the regulation of cigarettes. Bill King and Ron Borland. Possibilities for regulating cigarettes. Regulate to attempt to reduce toxicity Emission limits. Regulate to attempt to reduce addictiveness Nicotine limits.

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Next steps for the regulation of cigarettes

Next steps for the regulation of cigarettes

Bill King and Ron Borland


Possibilities for regulating cigarettes

Possibilities for regulating cigarettes

  • Regulate to attempt to reduce toxicity

    • Emission limits.

  • Regulate to attempt to reduce addictiveness

    • Nicotine limits.

  • Regulate to attempt to reduce attractiveness, especially illusions of reduced harmfulness.

    • Restrict engineering and additives that help mask inherent signs of toxicity, and/or make the cigarettes taste better than they otherwise would


Toxin reduction

Toxin reduction

  • Responsibility of companies and regulators

  • Combustion sets limits to possible amount

  • Requires selective filtration

  • If there were any easy solutions , the industry would have adopted them


Reduction in addictiveness

Reduction in addictiveness

  • Phase out the nicotine

    • Prohibition by stealth, unless viable alternative source

    • NRT and/or smokeless tobacco

  • An agenda worth considering

    • But lots of research needed on viability


Reinventing the gasper

Reinventing the “gasper”

  • Cigarettes used to be little more than tobacco rolled in paper

  • Large numbers of additives to enhance flavour, facilitate inhalation of smoke etc

  • Filter ventilation key engineering feature that dilutes smoke, making it seem “lighter”

  • All plausibly add to consumer appeal, and are unnecessary


Low tar australia

Low tar Australia

  • Australia took the ‘low tar’ harm reduction strategy further than any other country

  • The system of ‘tar bands’, with six prescribed categories, enabled the industry to produce a huge variety of ‘mild’ brands

  • Six varieties for major brand families

  • Most countries have only regular/ light/ ultra light for major brand families


The winfield brand family 2005

The Winfield brand family 2005

  • Nominal tar: 1mg 2mg 4mg 6mg 8mg 12mg 16mg

  • % ventilation: 81 73 62 45 34 18 3


How do you get so much variety in tar yields and taste

How do you get so much variety in tar yields and taste?

  • Simple: filter ventilation

  • Without filter ventilation you couldn’t produce more than 2 or 3 distinguishable varieties.


Post lights australia

Post ‘Lights’ Australia

  • As of March 2006 Australian cigarette brands no longer have:

    • tar, nicotine and carbon monoxide figures on-pack (replaced by qualitative warnings)

    • Mild or Light descriptors in brand names

  • Labelling/ descriptions have changed

    • replaced by Smooth and Fine descriptors and colour schemes

    • But, we assume, actual cigarettes remain the same


Mild becomes rich and fine

Mild becomes rich and fine


Old t n co figures and new qualitative warning

Old T/N/CO figures and new qualitative warning


The pj brand family in transition

The PJ brand family in transition

Nominal tar: 1mg 2mg 4mg 8mg 12mg 16mg

  • % ventilation: 81 76 58 30 23 20


The marlboro brand family gets a new addition

The Marlboro brand family gets a new addition


Next steps for the regulation of cigarettes

Mean level of endorsement of Light Benefit Scale

UK ban

AUS ban


The other member of the marlboro family

The other member of the Marlboro family

  • Menthol flavouring also creates illusions of reduced harmfulness

  • Menthol vapour blocks irritation receptors and stimulates cold receptors

  • Why allow that?


Banning flavour additives

Banning flavour additives

  • There is no public health reason to allow flavour additives

  • However, apart from menthol and ‘candy’ cigarettes, we don’t really understand the role of most additives

  • We shouldn’t allow the industry to trade-off ceasing using flavour additives while being able to use engineering to manipulate flavour and harshness

  • We do know that filter ventilation is being used to manipulate flavour and harshness


The mechanism of the lights fraud

The mechanism of the “Lights” fraud

  • Filter ventilation not only fools smokers

    • It also fools the ISO testing regime

  • Heavily vented cigarettes test as very low tar

  • Yet, within limits, deliver equivalent tar to smokers

    • Smokers compensate by puffing more and harder

    • The dilution effect is reduced at higher puff intensities


Conclusions

Conclusions

  • While steps that have been taken to deal with the ‘low tar’ deception that may have reduced the problem, they have not ended it

  • The deception is an ongoing cause of harm

  • Banning filter ventilation is the most direct way to deal with the problem

    • This would effectively result in banning “lights”

    • Those that are genuinely low delivery would remain

      • But few smoke them

  • There is no reason to allow the current fraud to continue


International tobacco control policy evaluation project http www itcproject org

Major Research Support

International Tobacco Control Policy Evaluation Projecthttp://www.itcproject.org


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