What are we actually doing these 2 days
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What Are We Actually Doing These 2 days? PowerPoint PPT Presentation


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What Are We Actually Doing These 2 days?. Deepen the local Hawaiian experience for visitors. Cultural Experiences Environmental Experiences. How do visitors experience Hawaii? How do locals experience Hawaii?. Deepen the local Hawaiian experience for visitors. empathize: what?.

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What Are We Actually Doing These 2 days?

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What are we actually doing these 2 days

What Are We Actually Doing These 2 days?


What are we actually doing these 2 days

Deepen the local Hawaiian experience

for visitors.


What are we actually doing these 2 days

Cultural Experiences

Environmental Experiences


What are we actually doing these 2 days

How do visitors experience Hawaii?

How do locals experience Hawaii?


What are we actually doing these 2 days

Deepen the local Hawaiian experience

for visitors.


What are we actually doing these 2 days

empathize: what?


What are we actually doing these 2 days

empathize: what?

When you feel what the other person is feeling.

When you can mirror their expression, their opinions,

and their hopes.


What are we actually doing these 2 days

empathize: what?

When you feel what the other person is feeling.

When you can mirror their expression, their opinions,

and their hopes.

Talk Story


What are we actually doing these 2 days

empathize: why?


What are we actually doing these 2 days

Look for needs that are meaningful to THEM, not to you.


What are we actually doing these 2 days

empathize:why?

to discover people’s expressedand latent needs so that you can meet them through your design solutions.


What are we actually doing these 2 days

empathize:how?


What are we actually doing these 2 days

empathize:how?

without judgment

with a beginner’s eyes

with curiosity

optimistically

respectfully


What are we actually doing these 2 days

empathize:how?

  • immerse

  • observe

  • engage


What are we actually doing these 2 days

immerse yourself in the situations and experiences your user has


What are we actually doing these 2 days

empathize:how?

  • immerse

  • observe

  • engage


What are we actually doing these 2 days

observe what your user is doing,

how s/he is doing it,

and what prompted the behavior


What are we actually doing these 2 days

what :: how :: why

whatis this person (or persons) doing?

Notice what is happening both with the person and the context he/she is functioning within.

how are they doing it?

pretend you are describing the picture to someone

not looking at it.

whyare they doing it this way?

take a guess. start to form a story. then ask.


What are we actually doing these 2 days

empathize: how?

  • immerse

  • observe

  • engage


What are we actually doing these 2 days

empathize:how?

seek stories

talk about feelings

ask “why”


What are we actually doing these 2 days

Questions:

“Tell me about the last time you…”

“What was the best…” “What was the worst…

“And why is that?” “Can you tell me more about that?”


What are we actually doing these 2 days

empathize is NOT:

Thinking you are a user and can design from your experience

Asking your user to design for you


What are we actually doing these 2 days

empathize:how?

seek stories

talk about feelings

ask “why”

capture your findings


What are we actually doing these 2 days

define: what?

construct a point of view, a unique, concise reframing of the problem that is grounded in user needs & insights


What are we actually doing these 2 days

Focus on

individuals


What are we actually doing these 2 days

OXO Good Grips


What are we actually doing these 2 days

define: how?

come together and understand the experience

identify user, reveal the needs, articulate insights

reframe the problem into a new point of view


What are we actually doing these 2 days

space

saturation


What are we actually doing these 2 days

Thoughts

Quotes

Feelings

Actions


What are we actually doing these 2 days

Thoughts

Quotes

Nuggets

“HUH.”

Feelings

Actions

“WHOA.”

“THIS IS IMPORTANT, BUT

I DON’T KNOW WHERE IT GOES YET.”

“THAT WAS SURPRISING.”


What are we actually doing these 2 days

do it now!

45 min: empathy maps & nuggets for users


What are we actually doing these 2 days

define: how?

come together and understand the experience

identify user, reveal the needs, articulate insights

reframe the problem into a new point of view


What are we actually doing these 2 days

point of view: components

specific user

deep need

empathy-based insight


What are we actually doing these 2 days

who’s your user?


What are we actually doing these 2 days

what’s a need?


What are we actually doing these 2 days

what’s an insight?

• Why do you think this user really has this need?

• Why is this need surprising or interesting?

• How does this user/need play out in this context?


What are we actually doing these 2 days

point of view: components

user

be specific

need

use verbs

insight

= observation + interpretation


What are we actually doing these 2 days

point of view: components

specific user

user

desperate nepali mother

need

to keep premature baby warm in the early hours

insight

most mothers don’t have the means to bring their baby to a hospital

need, not solution

what nobody else noticed


What are we actually doing these 2 days

point of view: components

user

teenager

need

to eat healthy food

insight

certain nutrients are necessary for physical and cognitive health and development


What are we actually doing these 2 days

point of view: components

specific user

user

9th grade girl at a new school

need

to eat healthy food

insight

certain nutrients are necessary for physical and cognitive health and development


What are we actually doing these 2 days

point of view: components

specific user

user

9th grade girl at a new school

need

to feel socially accepted while eating healthy food

insight

certain nutrients are necessary for physical and cognitive health and development

deep need that’s hers, not ours


What are we actually doing these 2 days

point of view: components

specific user

user

9th grade girl at a new school

need

to feel socially accepted while eating healthy food

insight

in her hood, a social risk is more dangerous than a health risk

deep need that’s hers, not ours

surprising finding rooted in empathy work


What are we actually doing these 2 days

define: how?

understand the experience

identify user, reveal the needs, articulate insights

reframe the problem into a new point of view


What are we actually doing these 2 days

prepare your POV mad-lib

...BECAUSE...

…NEEDS...

user

need

insight

pick one category to start generating


What are we actually doing these 2 days

do it now: POV mad-lib

40min group time: mad lib iterations

generate users, needs, insights on post-its

select & synthesize into a point of view

user

be specific

need

use verbs

insight

= observation + interpretation; surprise, contradiction, why this situation is unique


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