My life as an entrepreneur
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My Life as an Entrepreneur. And struggles as CEO Jacob Ner-David 2bVentures. My List 1994 -. TTR Technologies ( www.ttr.co.il ) [1994] Ambient Technologies ( www.ambient.co.il ) [1995] Delta Three ( www.deltathree.com ) [1996] Congruency ( www.congruency.com ) [1999]

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My Life as an Entrepreneur

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My life as an entrepreneur

My Life as an Entrepreneur

And struggles as CEO

Jacob Ner-David

2bVentures


My list 1994

My List1994 -

  • TTR Technologies (www.ttr.co.il) [1994]

  • Ambient Technologies (www.ambient.co.il) [1995]

  • Delta Three (www.deltathree.com) [1996]

  • Congruency (www.congruency.com) [1999]

  • Taskmail (www.taskmail.com) [2000]

  • AccessME (www.accessme.com) [2000]

  • NomadIQ (www.omnisky.com) [2000]

  • Back Bay Scientific (www.backbayscientific.com) [2000]

  • ??????????? [2001]


The idea

The “IDEA”

Doesn’t have to be the best – JUST GOOD ENOUGH

BUT THEN IT IS THE BEST!


The team

The Team

Be very careful with the “founder” title –

it will come back to haunt you!


The money

The MONEY

Go as long as you can without it!!

But remember that everything is money: your time is money!!


The politics

The Politics

This is where great ideas get buried – avoid politics at all costs.

Remember that not much separates all of us.

She easily could be your “boss” next time. . .


Top tips

Top Tips

  • Never look back, but learn from the past

  • Need to create a black box effect

  • Be absolutely prepared to change plan, but be absolutely dedicated to the plan of the moment

  • The usual: 10% of a good thing is worth much more than 99% of ZERO

  • Don’t hold grudges

  • Nothing is secure

  • And of course, TIMING IS EVERYTHING


A start up ceo

A Start-Up CEO

  • Full time – but I mean full time

  • Dirty Delegating

  • No room for mistakes

  • Never Personalize the Company

  • Growth without drowning


Full time

Full Time

  • CEO sets the tone for working rhythm – but don’t play out of tune

  • There is no real down time

  • Fine line between working hard and burning out

  • Family must support you – and you must support them

  • You have to judge what needs to be finished NOW, and what can wait for tomorrow

  • But PLEASE, do something other than just the company


Dirty delegating

Dirty Delegating

  • Management 101 does not apply here

  • Everybody gets their hands dirty – make your own coffee

  • But CEO can’t do everything

  • Delegation without total removal is delicate balance

  • Constantly need to make sure that everyone has a full time job

  • Learn people’s strengths – don’t assume anything


No room for mistakes

No room for Mistakes

  • But it won’t be perfect – Get used to it

  • Treat every dollar as your last

  • Every meeting could be the most important

  • Every day check yourself to make sure you are leading in the right direction


Never personalize it

Never Personalize It

  • Do not become the company

  • Retain a separate identity

  • But be strongly associated

  • Company failure is not failure as CEO

  • Always remember that you can’t do it alone – team really is just as important


Growth without drowning

Growth Without Drowning

  • CEO needs to keep growth in check – remember the Golem and water story

  • Big is not always better

  • Start-up staff should always feel slightly overworked

  • Some people do not scale, and some organizational models break apart

  • Company should feel the same but different


Good luck

GOOD LUCK!!!

Jacob Ner-David

[email protected]


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