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TOP 10 SEO TIPS – HOW TO IMPROVE YOUR GOOGLE RANKING

The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser.

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TOP 10 SEO TIPS – HOW TO IMPROVE YOUR GOOGLE RANKING

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  1. TOP 10 SEO TIPS – HOW TO IMPROVE YOUR GOOGLE RANKING

  2. 1. Page Titles • The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front

  3. 2. Keywords • The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’

  4. 3. ALT Tags

  5. 4. Sitemaps

  6. 5. Mobile Site

  7. 6. Don’t Use Flash • Many small businesses like to run their sites using Flash as it is easy to launch and is fairly cheap. However, Google always ranks Flash sites lower then sites running on alternative platforms – partially because you cannot link to an individual page. Changing a Flash-based site to WordPress will hugely increase your search engine rankings.

  8. 7. Update Content Regularly

  9. 8. URL Structure • A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categorise the site pages.

  10. 9. Grow Natural Links • Another key ranking factor in Google’s algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the reliability and relevance of your site partially as a result of how many times it has been recommended by third parties. Therefore it is important to monitor how these links are growing.

  11. 10. Monitor your Progress

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