Customer research and target customer strategy
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Buff ONE crowdfunder. Customer Research and Target Customer  Strategy. T he client : T he one who creates the business or the project, the entrepreneur/ project leader. The client has to have any kind of affiliation to CU Boulder .

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Customer Research and Target Customer  Strategy

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Customer research and target customer strategy

BuffONE

crowdfunder

Customer Research and Target Customer  Strategy

The client: The one who creates the business or the project, the entrepreneur/ project leader. The client has to have any kind of affiliation to CU Boulder.

The customer: The investor/founder of the project or business.


Customer research and target customer strategy

Customer Research and Target Customer  Strategy

BuffONE

crowdfunder

  • CLIENTS

  • Student

    • Undergraduate Student

    • Graduate Student

    • Former Student

  • Faculty

  • Alumni

CUSTOMER

Student

Faculty

Alumni

Donorss

Family and Friends

Strangers

Boulder Community and Beyond


Customer research and target customer strategy

Customer Research and Target Customer  Strategy

BuffONE

crowdfunder

Buying Decision- Customer

  • Helping the entrepreneur to raise the money needed to fund their project/ Business.

  • Influences to invest or donate/ support the project/ Business:

    • Level of interest

    • Faith on the entrepreneur

    • Fully vetted

    • Fraud protection

    • Reliability of C.F portal

    • C.F portal success history.


Customer research and target customer strategy

Customer Research and Target Customer  Strategy

BuffONE

crowdfunder

Buying Decision- Clients

Sale cycle is short (2 to 3 months max.)

bb

Service/ Transaction is made through the Platform

Influences to choose C.F platform for the support of her/his project/ Business:

  • Record of successful campaign raises

  • Who is the founder/ investor pool

  • How big is the investor/ funder pool

  • How well funded organized and successful the platform is

  • How accessible and easy is to upload your project/ business to the platform

  • How much help you could receive.


Customer client understanding

Customer Research and Target Customer  Strategy

BuffONE

crowdfunder

Target customer look information and advice through WOM, the C.F portal.

The customer perceive the service as complete success and goodwill act.

The target customer believe in or offer because of the affiliation to the university, and the perception that their fund raising efforts will be successful and completed quickly.

Customer/ Client Understanding


Customer client understanding1

Customer Research and Target Customer  Strategy

BuffONE

crowdfunder

The most persuasive attributes or benefits from this service are donation piece. Yet, equity would be a “ maybe”.

a

There is a real need, which is to fund great ideas from CU students, or anyone who is affiliated to it.

Customer/ Client Understanding


Customer client experience

Customer Research and Target Customer  Strategy

BuffONE

crowdfunder

Client

Assistance 24/7

Easy to upload their Projects/ Business Idea

Promote them frequently

Customer

Warranty their perks

Transparency in the process

Easy to find the project they feel connected to.

Customer/ Client Experience


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