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The saga of SAGA

The saga of SAGA. After increased number of traffic accidents and casualties in the year 2000, four young entrepreneurs took the problem into their own hands. They are: • Toti Gunnarsson • Vilhjalmur Einarsson • Sigurjon Oskarsson • Gudmundur Sigurdsson The outcome is :

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The saga of SAGA

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  1. The saga ofSAGA After increased number of traffic accidents and casualties in the year 2000, four young entrepreneurs took the problem into their own hands. They are: • Toti Gunnarsson • Vilhjalmur Einarsson • Sigurjon Oskarsson • Gudmundur Sigurdsson The outcome is: SAGA– a device to monitor driving habits. www.nd.is

  2. The Goals of New Development • To promote better driving habits • To reduce accidents • To maintain your company’s good image • To dramatically scale down automotive operating costs • To improve the environment www.nd.is

  3. SAGA A General Description • SAGA is a fully self-sufficient unit (apart from being connected to the vehicle’s 12v or 24v power supply via cigarette lighter plug, or hard-wire.) • SAGA is secured to the top of the dashboard via Velcro or a suction cup. • SAGA has an internal GPS receiver. • After use, SAGA is removed from the vehicle and the unit’s telltale information is downloaded into a computer. • A wireless option will be available end of summer 2003. www.nd.is

  4. What does it do? • SAGA measures, lists and documents all principal elements of driving behaviour. • It logs: • Speed (allowed speed intelligence). • Acceleration. • Deceleration. • Centripetal acceleration (indicates G-force in turns) • Route travelled (displayed on a road map) • Travelling time. • Position, time, date and duration of each stop. • Distance travelled (total and/or partial). www.nd.is

  5. After data download • Evidence is presented • in a summary reporting : • Speeding • Speed category • Unwise acceleration • Unsafe deceleration • Unsafe G-force in turns • Driving time • Stops (number and duration) • Distance Sample www.nd.is

  6. Detailed View of a Driving Record • Where did • problematic • driving occur? • When did it • occur? • Violation • category • Route travelled Sample www.nd.is

  7. Comparison of two vehicles Car B Car A

  8. Car B What is wrong? Frequently speeding To many unnecessary accelerations Quick decelerations are to frequent. To much G-force in turns Comparison of two vehicles Car A What is wrong? • Nothing, the driving behavior is acceptable

  9. Comparison of speeding The red marks shows where the speed has gone 20 km/h over legal limits. Car A Car B

  10. Comparison on acceleration Here we have a huge difference in acceleration which affects the fuel consumption. Car A (20 spots) 80fold difference ! Car B (1.617 spots)

  11. Comparison on deceleration Decelerations are and will always be a part of city driving but six times difference between two cars is far too much Car A (10 spots) 6 fold difference ! Car B (61 spots)

  12. Comparison on G-force in turns To much G-force in turns decreases controllability of the vehicle and increases the probability of accidents. Car A (6 spots) 24 fold difference ! Car B (145 spots)

  13. Comparison summary Please note, every spot indicates an incident that affects normal driving safety of the vehicle. Car A (36 spots) 50 fold difference ! Car B (1.823 spots)

  14. The yellow portions indicate areas where the vehicle exceeded the speed limit and the blue line shows route travelled. www.nd.is

  15. Vehicle Surveillance • Decreases fuel costs. • Decreases all wear and tear. • Lowers maintenance costs. • Increases vehicle lifespan. • Reduces collision risk. • Confirms trips and stops. • Times every stop. • Exposes vehicle use for personal matters during or after work hours. • Shows when employees start and stop work in the vehicle that day. www.nd.is

  16. What does SAGA do to remedy the traffic situation? • Decreases average speeds. • Promotes better driving habits. • Increases driver courtesy. • Eliminates reckless driving. • Makes drivers comparable within a group. www.nd.is

  17. SAGA’s Potential Market • Which are SAGA’s main focus groups? Companies and other establishments that operate vehicles or vehicle fleet: • Delivery services • Service agents • Bus companies • Trucking firms • Taxi companies • Car-hire companies • Numerous others www.nd.is

  18. SAGA Experience “Iceland Post (Iceland’s official postal service) has been utilizing the SAGA product since mid-October 2001. Today we have SAGA in over 50 of our vehicles. Using SAGA we have achieved a great reduction in accidents, speeding and big improvements in driving behavior. In return we are receiving the economical benefits of this system in all operational costs of the fleet, especially in fuel consumption. We have already taken and analyzed the accident statistics from last year in comparison to this year’s statistics between January and August. The success is phenomenal. 56%Reduction in accident cost the company had to bear. 43%Reduction in the total number of accidents. 51%Reduction in the number of accidents, where our employees are responsible. We feel, that the arrival of the SAGA system and the supervision that came with it, does play a large role in these achievements. In light of these achievements and the reduction of operational costs, we see that the investment in the SAGA system was a smart choice that has been refunded to the last penny. I would like to point out that there has also been a big change in the image of the fleet and the company as a whole. This is something that is not easy to put a price tag on but is a very large bonus for the user of SAGA.” Sigurdur Jakobsson Divisional Manager Iceland Post www.nd.is

  19. Customer comments • “Fyrir Securitas er SAGA búnaðurinn bylting í eftirlitsbúnaði sem er hverrar krónu virði” • - Securitas • “Eftir nokkra mánaða notkun var SAGA búið að sanna tilveru sína, mun betri hegðan í umferðinni, betri meðferð bíla, sparnaður í rekstri og skemmtilega einfalt í notkun” • - Selecta • “Öryggi bílstjóra og lægri rekstrarkostnaður bíla kallar á SAGA aksturssíritann” • - Íslandspóstur • “Stórskemmtilegt verkfæri ! • Mikill árangur á skömmum tíma !” • - Öryggismiðstöðin • “Við erum í skýjunum yfir árangrinum ! • Þetta er EKKI skyndilausn • heldur varanleg!” • - Pizza Hut

  20. Centripetal acceleration measurements on the Icelandic road system 2002 Location: Highway #1 (around Iceland)

  21. Introduction After positive results in numerous statistical applications based on experiences with the SAGA system in Iceland, New Development ehf. applied for a research grant in the field of road analysis based on new techniques. In 2002, New Development ehf. was awarded a research grant from the “Icelandic traffic safety research council” to plot out and report on the most dangerous curves based on centripetal acceleration measurements.

  22. Example Here is a sample of a conclusion on one curve in the report. This is one of the sharpest curves measured. Measurements from this portion: • Centripetal acceleration (CA) measurements for this curve at 67 km/h: 7,1 m/s2 • Textbook reference for max ”CA” for a normal car on a dry solid surface before slipping: 8 m/s2 • Our predetermined limit for entering a dangerous classification is: 4,5 m/s2 • If this curve is driven at maximum legal speed (90km/h) then ”CA” becomes: 12,5 m/s2 • For a reference, 1G (G-force) is: 9,81 m/s2 • Recommended speed to be under the predetermined danger limit: 54 km/h

  23. Additional information In our conclusion we focused on issues like: • Environmental factors • Large trees or other roadside barriers • Cliffs or other high-drop roadsides • Places commonly effected with high force wind gusts • Important elements in road constructional environment • Overview- • Bridges- • Tunnels- • Junctions- • Road signs or lack there of

  24. Summary Location: Highway #1, around Iceland Distance measured: 2678,4km Method: Highway #1 was driven both clockwise and counter-clockwise. Maximum legal driving speed was maintained and every curve taken without changing lanes. Every curve exceeding a predetermined limit in centripetal acceleration is categorized in three danger-classes with Class A as the most dangerous one. Number of curves in Class A: 6 Number of curves in Class B: 27 Number of curves in Class C: 7

  25. Centripetal acceleration measurements on the Icelandic road system 2003 Location: Snæfellsnes

  26. Dangerous curves Location: Snæfellsnes, west part of Iceland Distance measured: 452km Number of roads measured: 5 Roads that include dangerous curves: 1(Road 54 ch.10) Road info: • 14,3 km • Gravel road trough a mountain pass (altitude 361m) • Speed limit: 80km/h • Dangerous curves: 5 • Danger classes: One curve in class A and four in class B • Construction years: ’50s to early ’60s • Current status: Partial reconstruction in 2003 rest is due in long-term plans in 2011-2014 • Traffic on a daily average: 196 cars • Traffic on a daily average during summer months: 294 cars

  27. Introduction on video Heading Speed (Km/h) Linear acceleration Centripetal acceleration

  28. Frodarheidi – 1. & 2. curve

  29. Result 1. curve: Danger class B. The driver will experience a centripetal acceleration as high as 4,93m/s² and constant 11 seconds of at least 4,00m/s² strain on car and driver. 2. curve: Danger class B. The driver will experience a centripetal acceleration as high as 4,76m/s² and 2 seconds of at least 4,00m/s² strain on car and driver.

  30. Frodarheidi – 3. curve

  31. Result 3. curve: Danger class B. The driver will experience a centripetal acceleration as high as 4,83m/s² Additional information: There are a few environmental issues involved in this turn i.e. how blind the curve is and how warnings and markings were at an absolute minimum. In this curve the experience is totally different when driving from the opposite direction.

  32. Frodarheidi – 5. curve

  33. Result 5. curve: Danger class A. The driver will experience a centripetal acceleration as high as 6,11m/s². This is near the maximum rating achievable on a gravel road. Additional information: When driving in the direction as shown the curve got sharper as it progressed, ending in an unusually sharp corner. Relatively high roadside after this curve increases the environmental danger present if a car is out of control in the curve.

  34. Contact information Contact persons for further details: For contracting our services: Fridgeir Jonsson fridgeir@nd.is For technical information: Toti Gunnarsson toti@nd.is

  35. Sidumuli 31 108 Reykjavik Iceland (+354) 533-1530 (+354) 895-0100 email: nd@nd.is www.nd.is

  36. Closing and Q&A

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