Presentation Transcript

1. Join for Me @ SHG

   Kerri Alexander Tracey Blahy Mary Mallette
2. Description of Business Pediatric obesity intervention program developed by the UnitedHealth Group for use in community setting Involves families as a whole rather than just children Designed for overweight and obese children aged 6-17 years Participants attend a series of classes to learn balanced food choices, increased physical activity and food tracking skills
3. Video http://www.youtube.com/watch?v=AhoT1MEwkIY
4. Summary of What Makes Us Unique Non-clinical setting Fusing a community-based program with a healthcare organization Less oppressive and intimidating Include the entire family Focus on lifestyle and behavior modification Lead by Registered Dietitian
5. Mission Statement Our mission is to deliver high quality evidenced-based weight management counseling to the families and youth of southeastern Massachusetts, which will empower children, and their families who struggle with overweight and obesity to improve their health through lifestyle and behavior change. By combining clinical expertise with a fun and relaxed community program, we will assist children and their families in improving their health while reducing their risk of developing chronic diseases.
6. Goals Implement the Join for Me program at Southcoast hospital group as a wellness benefit for employees with an intention to roll the program out to the surrounding communities. To utilize the Let’s Go! Healthcare marketing materials created by the Harvard Pilgrim Health Care Foundation’s Growing Up Healthy initiative Reduce the body weight of 75% of the program participants by 5 to 10% of their body weight and maintain this weight loss for 1 year
7. Objectives To pilot the UnitedHealth Join for Me program HealthQuest wellness benefit to SHG employees Roll out to surrounding communities
8. Objectives Success Criteria (Foster 2013) Enroll 70-80 participants 84% program completion 85% of participants correctly identify all Let’s Go! 5210 phrases Participants will lose 3.5% of body weight 75% of participants will be “satisfied” or “more than satisfied” with the program
9. Market Size & Potential Customers The Join for Me program targets children aged six to seventeen years who are at or above the 85th percentile for weight, classifying them as overweight or obese. Join for Me will initially be offered as an employee wellness benefit as part of HealthQuest. 1787 children covered by HP
10. Market Size & Potential Customers
11. Location SHG buildings/conference rooms Rosebrook Mashpee Durfee
12. Opportunity & Background 30.6% of Massachusetts public school students are overweight or obese (Massachusetts State Fact Sheet) 19% of children in New Bedford are obese (Southcoast Indicators) Massachusetts state average = 16% obese (Southcoast Indicators)
13. Opportunity & Background Life long implications of childhood obesity Physical health Health care costs Self image Longevity
14. Opportunity & Background Cause of overweight and obesity is multi-faceted More high calorie fast food consumption Less exercise More sedentary time (television, video games) Food Insecurity Increase cost of healthy foods
15. Opportunity & Background 2010 provisions to healthcare reform- reducing obesity PPACA Health insurance companies develop weight management/childhood obesity interventions with emphasis on preventative/coordinated care. Aetna Blue Cross Harvard Pilgrim WellPoint United Health- nationwide
16. Service Highlights Involves lifestyle changes for the whole family, not just the child Potential to become a national model Evidence based health intervention for high risk population Serves two age groups: 6-12 year olds and 13- 17 year olds Small groups – 12 children/adolescents and their caregivers (24 total) 16 weeks, 1 hr 15 min sessions Weight loss goals based on BMI “Yes food less food” Facilitators follow a connect, learn and go method of teaching Variety of session topics Prizes awarded weekly
17. Marketing Strategy Full service website Social media Television and radio ads Brand and logo Brochures Informational sessions Affiliation memberships Employee wellness events Health fairs and community events Join for Me @ SHG
18. Inventory & Supplies
19. Personnel & Staffing
20. Trends affecting business Increase in overweight and obesity in children (Freedman 2001) Increase in obesity related health complications for children (Canapari 2011) Increase in funding for pediatric health programs (Robert Wood Johnson Foundation) Increase in health promotion programs for children (see competition section) Health Care Reform (Reducing Obesity) Increase in sedentary time for children (Children’s Screen Time)
21. http://www.youtube.com/watch?feature=player_embedded&v=KICLApm_ANE http://www.youtube.com/watch?feature=player_embedded&v=KICLApm_ANE
22. SWOT Analysis
23. Competition Hospital Affiliated programs Children’s Hospital OWL program Bay State Health Center MassGeneral for Children Weight Management Program Hasbro Children’s Hospital CHANGES
24. Competition Independent programs MEND Smart Moves for Kids Healthy n Fit BMIQ
25. Competition Health Insurance sponsored programs GetNHealthy with Aetna Let’s Go! And CATCH Kids Club (Harvard Pilgrim) Childhood Obesity Initiative, Toolkit & Pediatric Learning Collaborative Webinars (WellPoint)
26. Summary Big market Unique program Minimal costs Simple set up Evidence based, proven successful Local Hybrid program No clear pathway to preventing childhood obesity
27. Questions?
28. References Fall River City, Massachusetts Statistics and Demographics (US Census 2000). Area Connect Website. Available at: http://fallriver.areaconnect.com/statistics.htm. 2014. Accessed February 20, 2014 New Bedford City, Massachusetts Statistics and Demographics (US Census 2000). Area Connect. Available at: http://newbedford.areaconnect.com/statistics.htm. 2014. Accessed February 20, 2014. Massachusetts State Fact Sheet. Data Resource Center for Child & Adolescent Health. Available at: http://www.childhealthdata.org/docs/nsch-docs/massachusetts-pdf.pdf. Accessed FAccessed February 20, 2014. HPI member census at Southcoast Hospital Group. Published January 20, 2014. Christina Lenz, Benefit Analyst for NFP Thorbahn. Accessed February 5, 2014. Briggs M, Fleischhacker S, Mueller CG. Position of the American Dietetic Association, School Nutrition Association, and Society for Nutrition Education: comprehensive school nutrition services. J Am Diet Assoc. 2010;110:1738-1739. Hoelscher DM, Kirk S, Ritchie L, Cunningham-Sabo, L. Position of the Academy of Nutrition and Dietetics: Interventions for the Prevention and Treatment of Pediatric Overweight and Obesity. Journal of the Academy of Nutrition and Dietetics. 2013; 113(10): 1375-1394. Freedman DS, Mei Z, Srinivasan SR, Berenson GS, Dietz WH. Cardiovascular risk factors and excess adiposity among overweight children and adolescents: the Bogalusa Heart Study. Journal of Pediatrics. 2007;150(1):12-17.e2. Whitlock EP, Williams SB, Gold R, Smith PR, Shipman SA. Screening and interventions for childhood overweight: a summary of evidence for the US Preventive Services Task Force. Pediatrics. 2005;116(1):e125-144. Sutherland ER. Obesity and asthma. Immunology Allergy Clinical North America. 2008;28(3):589-602, ix. Swartz MB and Puhl R. Childhood obesity: a societal problem to solve. Obesity Reviews. 2003;4(1):57-71. Whitaker RC, Wright JA, Pepe MS, Seidel KD, Dietz WH. Predicting obesity in young adulthood from childhood and parental obesity. New England Journal of Medicine. 1997;37(13):869-873. Canapari CA, Hoppin AG, Kinane TB, Thomas BJ, Torriani M, Katz ES. Relationship between sleep apnea, fat distribution, and insulin resistance in obese children. Journal of Clinical Sleep Medicine. 2011;7(3):268-273. Robert Wood Johnson Foundation. Available at: http://www.rwjf.org/. 2014. Accessed January 15, 2014. Children’s Screen Time. National Center for Health Statistics. Health, United States, 2011: With Special Feature on Socioeconomic Status and Health. Hyattsville, MD. 2012. Available at: http://www.cdc.gov/nchs/data/hus/hus11.pdf. 2012; 51-53. Accessed: January 5, 2014. Southcoast Indicators. http://southcoastindicators.org/health/child-obesity-new-bedford/. 2012. Accessed January 3, 2014ebruary 20, 2014. Foster GD, Sundal D, Lent MR, McDermott C, Jelalian E, Vojta D. 18-month outcomes of a community-based treatment for childhood obesity. Pediatric Obesity. 2013; doi:10.1111/J.2047-6310.2013.00197.x. Accessed January 5, 2014. Reducing Obesity. Medicaid Website. Available at: http://www.medicaid.gov/Medicaid-CHIP-Program-Information/By-Topics/Quality-of-Care/Reducing-Obesity.html.