Dod live
Download
1 / 42

DoD LIVE! - PowerPoint PPT Presentation


  • 120 Views
  • Uploaded on

DoD LIVE!. QDR of 2006 to the DTM of 2010 DoD and Social Media: The Clash of the Titans.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' DoD LIVE!' - kamea


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Dod live
DoDLIVE!

QDR of 2006 to the DTM of 2010

DoD and Social Media:

The Clash of the Titans


It is the policy of the Department of Defense to make available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

(Joint Publication 3-61 Public Affairs, 9 May 2005)


Qdr of 2006 strategic communication roadmap
QDR of 2006 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.Strategic Communication Roadmap

Develop the ability to communicate in a 24/7 New Media environment


Qdr of 2006 strategic communication roadmap1
QDR of 2006 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.Strategic Communication Roadmap

Develop the ability to communicate in a 24/7 New Media environment

Commander’s Intent:

From the pointy end-of-the-spear

to the comfy end-of-the-couch


Lessons we re learning
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • How does a man in a cave out communicate the world’s leading communication society? – Ambassador Richard Holbrooke, Washington Post op-ed, Oct. 28, 2001


Lessons we re learning1
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • How do you get published when your story doesn’t rise to the level of “news?”


Lessons we re learning2
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • How do you get published when your story doesn’t rise to the level of “news?”

  • To whom are you talking and who needs to hear you?


Lessons we re learning3
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • How do you get published when your story doesn’t rise to the level of “news?”

  • To whom are you talking and who needs to hear you?

  • Who’s telling your story?


Project for excellence in journalism 2008 state of the american news media study
Project for Excellence in Journalism 2008 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy."State of the American News Media" Study

Public Interest vs. Media Coverage 2007

Examined 70,000 stories from 2007

and Americans’ interest in particular topics vs. actual news coverage devoted to them

Source: PEJ, A Year in the News, 2007


Project for excellence in journalism 2009 state of the news media study
Project for Excellence in Journalism 2009 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy."State of the News Media” Study

Audiences Turn to Cable and Web

Percentage Change in Audience, 2007 to 2008, Across Media

Source: PEJ, A Year in the News, 2007


Lessons we re learning4
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

ONLINE DYNAMICS

  • Impact of television

  • Immediacy of radio

  • Depth of print

  • Endurance of books


Lessons we re learning5
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • Information at rest will remain at rest unless acted upon by an external force.


Lessons we re learning6
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • Information at rest will remain at rest unless acted upon by an external force.

  • Communication is information in action.


Lessons we re learning7
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • What is the AUDIENCE?


Lessons we re learning8
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • What is the AUDIENCE?

    • a: a group of listeners or spectators

      (http://www.merriam-webster.com/dictionary)


Lessons we re learning9
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • What is the AUDIENCE?

    • a: a group of listeners or spectators

    • b: a reading, viewing, or listening public

      (http://www.merriam-webster.com/dictionary)


Lessons we re learning10
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • What is the AUDIENCE?

    • a: a group of listeners or spectators

    • b: a reading, viewing, or listening public

    • c: a formal hearing or interview

      (http://www.merriam-webster.com/dictionary)


Lessons we re learning11
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

Defining Terms:

  • What is the AUDIENCE?

    • a: a group of listeners or spectators

    • b: a reading, viewing, or listening public

    • c: a formal hearing or interview

    • d: an opportunity of being heard

      (http://www.merriam-webster.com/dictionary)


Lessons we re learning12
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

SPECTATOR

OR

PARTICIPANT?


Lessons we re learning13
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • BOTH


Lessons we re learning14
Lessons We’re Learning available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

TARGET AUDIENCE?


Center mass
CENTER MASS available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

External/Vertical

CNN/FOX/BBC

NYT/WSJ/WaPo

Soldiers Magazine

Military Review

Local Radio/TV/Newspapers

Parameters

PUBLIC

Internal/Horizontal

External/Horizontal

Janes

Stand To

Defense Week

Military Times Group

Army.mil

DefenseLink

Internal/Vertical


The effect
The Effect available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

YOU


Pew Research: available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

How News Happens

How News Happens, Journalism.org


Pew Research: available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

How News Happens

How News Happens, Journalism.org


Dodlive bloggers roundtable
DoDLive Bloggers Roundtable available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Dodlive bloggers roundtable1
DoDLive Bloggers Roundtable available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Dodlive bloggers roundtable2
DoDLive Bloggers Roundtable available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Dodlive bloggers roundtable3
DoDLive Bloggers Roundtable available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Defense gov
Defense.gov available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Dod social media hub
DoD Social Media Hub available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Dtm of 2010
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

DTM 09-026: Responsible and Effective use of Internet-Based Capabilities

  • The NIPRNET shall be configured to provide access to Internet-based capabilities across all DoD Components.


Dtm of 20101
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • Commanders at all levels and Heads of DoD Components shall continue to defend against malicious activity affecting DoD networks (e.g., distributed denial of service attacks, intrusions) and take immediate and commensurate actions, as required, to safeguard missions (e.g., temporarily limiting access to the Internet to preserve operations security or to address bandwidth constraints).


Dtm of 20102
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • Commanders at all levels and Heads of DoD Components shall continue to deny access to sites with prohibited content and to prohibit users from engaging in prohibited activity via social media sites (e.g., pornography, gambling, hate-crime related activities).


Dtm of 20103
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • All use of Internet-based capabilities shall comply with paragraph 2-301of Chapter 2 of the Joint Ethics Regulation (Reference (b)) and the guidelines.


Dtm of 20104
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

What’s Changed?

  • We now have a POLICY statement


Dtm of 20105
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

What’s Changed?

  • We now have a POLICY statement

    • We can now budget for expansion


Dtm of 20106
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

What’s Changed?

  • We now have a POLICY statement

    • We can now budget for expansion

    • Train our troops


Dtm of 20107
DTM of 2010 available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

What’s Changed?

  • We now have a POLICY statement

    • We can now budget for expansion

    • Train our troops

    • Teach them to train their families


What next
What Next? available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • How do we go from


to available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.


Questions? available timely and accurate information so that the public, Congress, and the news media may assess and understand facts about national security and defense strategy.

  • Jack Holt

  • Senior Strategist for Emerging Media

  • 703-695-7676

  • [email protected]


ad