Ohio state men s basketball attendance
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Ohio State Men’s Basketball Attendance. Where are all these fans ???. OSU Men’s Basketball. Promotions and Advertising Ian Maute Sing Kwok Travis Rockey Kerry Cern Melanie Stambolis. Lack of Student Attendance. Total number of student tickets available is 4,000 tickets.

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Ohio State Men’s Basketball Attendance

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Ohio state men s basketball attendance

Ohio State Men’s BasketballAttendance

Where are all these fans ???


Osu men s basketball

OSU Men’s Basketball

Promotions and Advertising

Ian Maute

Sing Kwok

Travis Rockey

Kerry Cern

Melanie Stambolis


Lack of student attendance

Lack of Student Attendance

  • Total number of student tickets available is 4,000 tickets.

  • Only 1,100 students have purchased season tickets this season

  • On average only 850 students attend the games.

    • This number varies depending on the opponent, what day it is, and the time of game.


Swot analysis

Strengths

Large Fan Base (Students)

New/Modern Arena

Established Basketball Program

Proximity to Campus

Past Success

Weaknesses

Corporate Dominated Seating

Not Fan Friendly

Current Team Struggles

Lack of Entertainment Near Arena

SWOT Analysis


Swot analysis1

Opportunities

Large Fan Base (Students)

Potential Team Improvement

Collaboration with Local Bars and Restaurants

Threats

Other Forms of Entertainment

Other School Activities

Work

Academic Priorities

Low Student Income

SWOT Analysis


Basketball attendance

Basketball Attendance

  • 80 people surveyed

  • Of the 80, only 6 have attended games this season

    Of the 34 who have ever attended a game:

    • 65% - Atmosphere

    • 23% - School Spirit

    • 8% - Location

    • 4% - Free giveaways


Reasons aren t attending

Reasons aren’t attending


Additional survey results

On average attended game with how many other students:

1 to 2 others 56%

3 to 4 others 36%

5+ 8%

Ways to get students more interested

Lower the price of tickets *

More advertisements *

Convenience (location and time)

Better team

Additional Survey Results


Major focus

Major Focus

  • Major results of the survey and what we are going to focus on to increase students ticket sales:

    • People going to games prefer to go in groups.

    • Creating a better atmosphere.

    • Students also stressed the lack of awareness of events and promotions.

    • Lower ticket prices.


What we plan to do

What we plan to do…

  • Various Campaigns

  • AND most importantly…Make the games fun!!!


Columbus blue jackets

Columbus Blue Jackets

  • Finished in last place in their division last year, and are near the bottom this year

    But…..

  • Rated #1 fan experience of any professional sports team in the country by ESPN The Magazine

  • Average 17,252 fans per game

  • Arena is full of activities for fans to participate in

  • Arena District also offers great entertainment for fans

    Photographs


Promotions assessment

Promotions Assessment

  • 26 people surveyed

  • 66% agree:

    • promotions will influence their attitude and decision in going to a basketball game.

    • large promotions such as Sweepstakes will be a definite motivator.

  • Types of Promotions:

    • 65% - Bookstore Coupons

    • 54% - Group Rates

    • 38% - Food Coupons

    • 15% - Free T-shirts


Atmosphere

Atmosphere

  • To enhance experience, we assess preference of half-time entertainment.

  • Types of Entertainment:

    • 34% - Raffle Drawing

    • 31% - Musical Entertainment

    • 23% - Free Throw Competition

    • 12% - T- Shirts giveaway


Our strategy

Our Strategy

  • Strategies to entice more students to attend games through promotions.

    - Large Sweepstakes:

    1. Free textbooks for a quarter

    2. Free vacation


Our strategy1

Our Strategy

  • Retention

    - half-time special events :

    1. Raffle Drawing

    2. Musical entertainment

    3. grand winner drawing at last

    game of season


Our strategy2

Our Strategy

  • Collaboration

    - w/ local stores & businesses:

    1. local bars – drink specials promotion

    2. restaurants – discounts w/

    fan card


Our strategy3

Our Strategy

  • Awareness

    - Advertisement:

    1. Nuthouse Program

    2. Demand for ads


Our strategy4

Our Strategy

  • Group Rates

    - pricing mechanisms:

    1. Discounts

    - ex. Buy 3 get 1 50% off

    2. Friends Night

    - free food w/ group ticket

    purchase


Implementation

IMPLEMENTATION:

  • Advertising Channels:

    • Lantern

      • Over 30,000 copies printed & distributed over campus daily.

      • Maximize exposure within target market (students).

      • Advertise regularly to increase familiarity of brand.

    • Mailings or postcards

      • Selling the big dream of winning spring break trip.

      • Exotic or fun scenes of possible winning destinations.

    • Emails

      • Massive sending to students currently going to the game.

    • Online Newsletter

      • Update fans on team news and latest promotions.

    • Word of Mouth

      • Effective and efficient.


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