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Success. Katherine Lemmons and Kelsie Hansen . Summary. This chapter focuses on the franchise side of fast food systems. Roy Croc decided to recruit people to run their own restaurants and charged franchising fees.

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Success

Success

Katherine Lemmons and Kelsie Hansen


Summary

Summary

  • This chapter focuses on the franchise side of fast food systems.

  • Roy Croc decided to recruit people to run their own restaurants and charged franchising fees.

  • After the experiment he listed some of the more popular things. This led to the development of Ronald McDonald, Big Mac, The Egg McMuffin, and Filet-O-Fish.

  • In the 1960’s and 1970’s McDonalds created “scores as millionaires.”

  • In the 1950’s the fee was 950.00 dollars however today it is nearly 500,000 dollars.

  • However McDonald’s fee is smaller than Burger King’s because McDonald’s owns and holds the lease on the property.


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