S weet s avory slices
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S weet & S avory Slices. Rory, Osnat , Lauren . Pie…not just dessert anymore!. Agenda. Introduction Goals of Organization Marketing Plan Layout design Labor Budget Questions Conclusion. Introduction. Introduction . Who are we? Food truck specializing in all things pie Why?

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S weet s avory slices

Sweet & Savory Slices

Rory, Osnat, Lauren

Pie…not just dessert anymore!


Agenda

Agenda

  • Introduction

  • Goals of Organization

  • Marketing Plan

  • Layout design

  • Labor Budget

  • Questions

  • Conclusion


Introduction

Introduction


Introduction1

Introduction

  • Who are we?

    • Food truck specializing in all things pie

  • Why?

    • Simple, delicious, & suddenly convenient for Bostonians!


Introduction s s slice

Introduction: S & S Slice

  • Food trucks have rapidly multiplied on Boston streets

  • Gourmet restaurant on wheels

  • National Restaurant Association survey: 59% would likely visit food truck if their favorite restaurant offered this option

  • “S&S Slice” founded by young team passionate about entrepreneurship, yet aware of a slow economy.

  • Financially feasible


Intro food truck rationale

Intro: Food Truck Rationale

  • Popular trend

  • Financially viable: 8.4% growth

  • Entrepreneurial

  • Low food prices


Intro type of organization

Intro: Type of Organization

  • Decentralized

  • Retail Sales

  • Counter service

  • Take out

  • Home meal replacement

  • Catering service

  • Basket meal catering


Goals of organization

Goals of Organization


Goals of organization1

Goals of Organization

  • To provide quick and convenient services to our customers

    • Location, equipment

  • Keep food costs at 35%

    • Menu, product-cost analysis

  • To create a sustainable business that is appealing year-round

    • Local products, seasonality, marketing


The 4 p s

The 4 P’s


Product

Product

  • Slices of pie, both savory and sweet

  • High quality with fresh ingredients

  • Homemade-style

  • Conveniently served

    • baskets for a family meal

    • snack/meal slice

    • catered events.


Place

Place

  • 3 busy downtown locations in Boston area

    • Dewey Square

    • Harvard Square

    • Boston Public Gardens

  • Targeting

    • local & international tourists to Boston

    • local residents & office employees.

  • Daily updates by smart-phone app “Truckily” to exact street locations


Price

Price

  • Low cost of product is due to low overhead

  • Additional discounts will available by

    • Coupons via email and text

    • Specials

    • Social media


Promotion

Promotion

  • The marketing strategy:

    • attract new customers

    • increase sales to current customers

    • deepen relationships with customers

  • Daily menu & specials updated daily

  • The cashier will inform products

  • During less busy times, sample distribution

  • Portion of proceeds donated to charity.


Swot analysis

SWOT Analysis


Strengths

Strengths

  • Accessible & convenient locations

    • highly populated areas

  • Provides satisfying meal or snack

    • short period of time

  • New trend attracting much consumer interest

  • Fresh item provided daily from many locally produced products

  • Relationships with local farms & charity organizations will be cultivated


Weaknesses

Weaknesses

  • Limited menu to pies only

  • Not necessarily low calorie

  • Does not cater to special diets & food allergies

  • Food trucks are difficult to patronize in extreme weather situations

    • customers may prefer an indoor facility.


Opportunities

Opportunities

  • High mobility potential

    • Easy to change marketing location

    • Can follow large crowds during special events

    • Advertises easily

  • Customers enjoy ‘following’ businesses&trends, using social media


Threats

Threats

  • Highly competitive fast-food market

    • growing trend of food trucks.

  • Menu can could get ‘stale’ quickly

    • tastes and trends change quickly.

  • Harsh weather conditions


Marketing plan

Marketing Plan


Marketing tools

Marketing Tools

Public opinion poll

Survey


Some of the questions

Some of the questions…

  • On a scale of 1-5, how interested would you be in a pie truck?

  • (1 not at all; 5= very)


Some of the questions1

Some of the questions…

  • Do you feel that there is an adequate amount of food choices at the Boston Common?


Some of the questions2

Some of the questions…

  • What time during the day do you think that you would patronize the food truck?


Some of the questions3

Some of the questions…

  • Do you think that there is room for another food truck?


Foodtruckopinion

FoodTruckOpinion


S urvey

Survey

  • Short for customer to answer

  • Help to evaluate if extra truck will be successful

  • Evaluate continuously the target population

  • To evaluate the quality of service and product


S s slices website

S&S Slices Website

www.sandsslices.com


Layout design

Layout Design


Layout

Layout

The Commissary and Truck Floor Plan


Labor budget

Labor Budget


Budget preparation

Budget Preparation


Budget details

Budget Details

  • Time and a half on holidays

  • Uniform provided by company

  • Health benefits not covered for everyone because company small


Budget details full time

Budget Details: Full-Time

  • 15 paid sick days per year

  • 2 days allowed without a doctor’s note

  • 1 paid vacation week

  • Health insurance for owners & head baker

  • 30% of salary of owners/head baker paid towards benefits


Budget details part time

Budget Details: Part-Time

  • Free meal per shift

  • Employee discount 20% for purchasing pies

  • 2 unpaid sick days, no doctor’s note required


Questions comments

Questions & Comments


Conclusion

Conclusion


References

References


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