red bull crashed ice
Download
Skip this Video
Download Presentation
Red Bull Crashed Ice

Loading in 2 Seconds...

play fullscreen
1 / 10

Red Bull Crashed Ice - PowerPoint PPT Presentation


  • 261 Views
  • Uploaded on

Red Bull Crashed Ice. Marketing through extreme sport. XEN003 Communicatio n skills Feb 2011 Suvi Poutanen. Red Bull – more than an energy drink. Dietrich Mateschitz , the creator (1987) and owner of Red Bull International “It gives you wings” Advertising

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Red Bull Crashed Ice' - kaloni


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
red bull crashed ice

Red BullCrashed Ice

Marketing throughextreme sport

XEN003 Communication skills

Feb 2011

Suvi Poutanen

red bull more than an energy drink
Red Bull – more than an energy drink
  • Dietrich Mateschitz, the creator (1987) and owner of Red Bull International
  • “It gives you wings”
  • Advertising
    • an aggressive international marketing campaign
    • sponsored activities
    • team ownerships
companies benefit from sport sponsorship
Companies benefit from sport sponsorship
  • From the article Event sponsorship as a value creating strategy for brands
  • The study was made by Dimitra Papadimitriou, Artemisia Apostolopoulou and Theofanis Dounis and published in the Journal of Product & Brand Management (2008).
red bull crashed ice downhill skating competition
Red Bull Crashed Ice – downhill skating competition

World Championship Tour 2011

Jan 15 Munich, Germany

Feb 5 Valkenburg, Netherlands

Feb 26 Moscow, Russia

Mar 19 Quebec, Canada

Top 5:

1. Arttu Pihlainen FIN 1800

2. Kyle Croxall CAN 1700

3. Scott Croxall CAN 1400

4. LariJoutsenlahti FIN 820

5. Lukas Kolc CZE 810

slide5

http://www.skatelog.com/photos/countries/cz/2005-crashed-ice-150105ih16-360x240.jpghttp://www.skatelog.com/photos/countries/cz/2005-crashed-ice-150105ih16-360x240.jpg

slide7

http://www.lifeinquebec.com/wp-content/uploads/2010/11/RedBullCrashedIce_Photo.jpghttp://www.lifeinquebec.com/wp-content/uploads/2010/11/RedBullCrashedIce_Photo.jpg

slide8

http://www.redbull.com/cs/RedBull/RBImages/000/000/441/306/original/QU_AA_NIEF_AA_4611.jpghttp://www.redbull.com/cs/RedBull/RBImages/000/000/441/306/original/QU_AA_NIEF_AA_4611.jpg

slide9

http://www.redbull.com/cs/Satellite/en_INT/Video/Best-of-Red-Bull-Crashed-Ice-Valkenburg-021242956736275http://www.redbull.com/cs/Satellite/en_INT/Video/Best-of-Red-Bull-Crashed-Ice-Valkenburg-021242956736275

http://www.hockeyfans.ch/news_portal/bilder/23038_redbulldavos2.jpg

references
References:
  • http://findarticles.com/p/articles/mi_m0BDW/is_22_42/ai_75286777/
  • http://en.wikipedia.org/wiki/Crashed_Ice
  • http://www.redbull.com/cs/Satellite/en_INT/Events/001242745950157
  • http://www.premiership.com.au/pdf/Sponsorship.pdf
  • http://www.emeraldinsight.com/journals.htm?articleid=1737941&show=abstract
ad