Red bull crashed ice
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Red Bull Crashed Ice. Marketing through extreme sport. XEN003 Communicatio n skills Feb 2011 Suvi Poutanen. Red Bull – more than an energy drink. Dietrich Mateschitz , the creator (1987) and owner of Red Bull International “It gives you wings” Advertising

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Red Bull Crashed Ice

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Red bull crashed ice

Red BullCrashed Ice

Marketing throughextreme sport

XEN003 Communication skills

Feb 2011

Suvi Poutanen


Red bull more than an energy drink

Red Bull – more than an energy drink

  • Dietrich Mateschitz, the creator (1987) and owner of Red Bull International

  • “It gives you wings”

  • Advertising

    • an aggressive international marketing campaign

    • sponsored activities

    • team ownerships


Companies benefit from sport sponsorship

Companies benefit from sport sponsorship

  • From the article Event sponsorship as a value creating strategy for brands

  • The study was made by Dimitra Papadimitriou, Artemisia Apostolopoulou and Theofanis Dounis and published in the Journal of Product & Brand Management (2008).


Red bull crashed ice downhill skating competition

Red Bull Crashed Ice – downhill skating competition

World Championship Tour 2011

Jan 15 Munich, Germany

Feb 5 Valkenburg, Netherlands

Feb 26 Moscow, Russia

Mar 19 Quebec, Canada

Top 5:

1. Arttu Pihlainen FIN 1800

2. Kyle Croxall CAN 1700

3. Scott Croxall CAN 1400

4. LariJoutsenlahti FIN 820

5. Lukas KolcCZE 810


Red bull crashed ice

http://www.skatelog.com/photos/countries/cz/2005-crashed-ice-150105ih16-360x240.jpg


Red bull crashed ice

http://www.snapme.ca/files/u3/Space_ball.jpg


Red bull crashed ice

http://www.lifeinquebec.com/wp-content/uploads/2010/11/RedBullCrashedIce_Photo.jpg


Red bull crashed ice

http://www.redbull.com/cs/RedBull/RBImages/000/000/441/306/original/QU_AA_NIEF_AA_4611.jpg


Red bull crashed ice

http://www.redbull.com/cs/Satellite/en_INT/Video/Best-of-Red-Bull-Crashed-Ice-Valkenburg-021242956736275

http://www.hockeyfans.ch/news_portal/bilder/23038_redbulldavos2.jpg


References

References:

  • http://findarticles.com/p/articles/mi_m0BDW/is_22_42/ai_75286777/

  • http://en.wikipedia.org/wiki/Crashed_Ice

  • http://www.redbull.com/cs/Satellite/en_INT/Events/001242745950157

  • http://www.premiership.com.au/pdf/Sponsorship.pdf

  • http://www.emeraldinsight.com/journals.htm?articleid=1737941&show=abstract


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