A Minha Música Innovation/Concept Idea. Innovation and Technology Transfer Ana Sofia Mascarenhas Anabela Piedade Nuno David. 15 th of February 2002. M. Sc. On Engineering Policy and Manage ment of Technology. $ 419. ($ in millions). $ 329. $ 228. $ 102. $ 23. $ 5. 1997. 1998.
Innovation and Technology Transfer
Ana Sofia Mascarenhas
15th of February 2002
M. Sc. On Engineering Policy and Management of Technology
($ in millions)
2002Market Conditions and Growth
“In 2001 50% of the US Population will be using Email generating 500 million messages per day. 10 % of these (50 Million) will be product inquiry or customer service related.”
“By 2001, with 25% of all customer contacts through the Internet, Email and Web forms, enterprises that do not support customer preference for communications channel will fail by 2003 (70% probability)”
“By year-end 2001, enterprises will receive more than 25 % of their inquiries through the Web and Internet.”
Source: Gartner Group.1999
The enterprise will provide several touch-points to customers.
AMMS will unify the customer view.
Low-Cost Long Distance