1 / 24

E-Commerce Software

E-Commerce Software. an industry perspective… …Sunil Bhargava Contract CTO. Personal Background. Started undergrad at GWU at 15 BS – Computer Engineering, 1987 MS – Software and Systems, 1989 D.Sc. – Computer Science, abandoned in 1992 CTO for many web-technology companies

kaliska
Download Presentation

E-Commerce Software

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-Commerce Software an industry perspective… …Sunil Bhargava Contract CTO

  2. Personal Background • Started undergrad at GWU at 15 • BS – Computer Engineering, 1987 • MS – Software and Systems, 1989 • D.Sc. – Computer Science, abandoned in 1992 • CTO for many web-technology companies • Spent last year at OneSoft, local e-commerce software and application services provider • Contact: Sunil@bhargava.com

  3. What is e-Commerce • e-Commerce has become e-Business • Business automation • Web-based by definition • Application by nature • Involving the whole commerce chain • manufactures and customers • suppliers and buyers

  4. The more traditional definitions? • Retail (B2C) - Sell-side • Market peaked last year and still dropping • Bill presentation and payment on the rise • Procurement (B2B) - Buy-side or Sell-side • Market plateau’d last year but stable • Different from when business act as consumers • Collaborative Commerce (B2B2C) - Sell-side • Exploiting and assist the existing channels • Market places - Buy-side and sell-side • Emulate all benefits of real-world, single-product marketplaces

  5. Retail (B2C) • Value Proposition • Disinter-mediate the retail channel • Better shopping experience • Personalized up sells • Comparison shipping • Evaporating myth • Wider net (anytime; anywhere); lower cost; viral sales • Technical Challenges • International commerce • Multi-lingual content management • Cost effective distribution and fulfillment

  6. Procurement (B2B) • Value Proposition • Disinter-mediate brokers and traders • Buy side • Implementers are large customers • Saves money by reducing inventory and purchase costs • Sell side • Implementers are targeting their medium customers • Reduces cost of sale and increases revenue per customer • Technical Challenges • International commerce • Automation of custom, non-uniform processes

  7. Collaborative Commerce (B2B2C) • Value Proposition • Exploit and extend existing channels • Direct market the brand but sell thru traditional channels • Enable B2C solutions for franchises and dealers • Complex selling • Value added products and services combinations • Technical Challenges • Managing conflict with e-initiatives of the channel • Supporting variety of business processes, logic, and rules

  8. Market Places (Bs2Bs) • Value Proposition • Private exchanges • Bring Shopping to the traditionally Buying focus • Public exchanges • Exponential growth in the market place • Technical Challenges • Custom catalog management • Custom and dynamic price management • Complex payment processing support

  9. What is e-commerce Software? • Front-end • For Visitors and Customers • Web-based by definition • Backend • For enterprise business managers • Merchandisers, Account Mangers, Customer Support, etc. • Middleware • To interface with existing systems • Customer, Inventory, Credit, Payment and Order Processing systems

  10. e-Commerce Front-end • Web Application Server • Functionality • Personalization and Profiling • Complex, Dynamic Content Presentation • Process Support • Shopping Process • Buying Process

  11. e-Commerce Backend • Content Management • Merchandizing • Catalog management • Price and on-line collateral management • Process Support • Customer Support • Anomaly management • Payment or Order processing hiccups

  12. e-Commerce Middleware • Payment Processing • Customer specific credit, purchase orders, etc. • Electronic payment including EDI and credit cards • Order Processing • Interface to proprietary, custom enterprise systems • e-enabled systems of large warehouses • e-Services that provide Order Distribution • Inventory Management • Soft and hard reserve functionality • Direct access to specific inventory

  13. The critical success factors • Backend System Management Functionality • Support for workflow and process management • Appropriate use of technology for process support • Access control in content management • Business rules in anomaly management • On-line collateral Management • Images, Audio, or Video; for virtual examination • Structured; for comparison shopping

  14. What’s missing? • Community • Polls, Message Boards, Chats, etc. • Services • Fee email, Consumer news and information, etc. • Marketing Campaign Management • Referrals, Affiliates, Banner ads, Emails, etc. • Hot features of the day • ‘Amazon innovations’ • Mobile commerce • Shopping robots

  15. What about services? • Shopping Portals • Process Re-engineering • e-Services • Branding • On-line collateral development and management • Search engine placement optimization • Efficiency improvements in web delivery

  16. The e-commerce leaders Almost everyone does almost anything • Retail • BroadVision, ATG, Blue Martini, MS Commerce Server • Procurement (buy-side) • CommerceOne, Clarus • Procurement (sell-side) • I2, Manugistics • Collaborative (sell-side) • Click Commerce • Market places • Ariba, VerticalNet

  17. Other important software players • Net Perceptions • Business intelligence for Commerce • eShare • Community and Customer Communication • TaxWare • Almost universal Tax Computations • CyberSource, CyberCash • Credit card authorization with value-added services • webMethods • With ActiveWorks a formidable middleware vendor

  18. Other important service players • OrderTrust • Payment and Order routing • Double-click • Banner ad provider • VeriSign • SSL encryption certificaties

  19. Core Solution Requirements • Database • Oracle • Microsoft SQL Server • Application Servers • With integrated or separate web server • General purposes AppServers • BEA’s WebLogic, IBM’s WebSphere, Microsoft’s ASP • Specific AppServers • BroadVision, ART Technology Group, Oracle

  20. The vender we love to hate • Front-end: IIS • Web Server • Application Server (ASP) • Choice of languages but scripted • .Net support • Easier deployment of services; complied code • Middleware: BizTalk • Standards (XML) based inter-application communication broker

  21. Microsoft Continued • Backend: Commerce Server • Catalog Management • Customer (profile Management) • Targeting Content to Customers • BizDesk • Campaign management • Catalog, Customers, Content management • Order Processing including shipping, tax, returns processing, etc. • Traffic, Product view, and product purchase analysis

  22. Important Technologies • Everything from the two 400 lbs gorillas • Oracle • Microsoft • DHTML • Microsoft won the browser wars in e-business • XML • Microsoft’s and IBM’s support for SOAP is promising • webMethods is proving the value in inter-application communications • Java • Server side – J2EE, JavaBeans, JSP

  23. Questions • Responses

  24. Parting thoughts • Understand the business behind e-business • It is business application development for users outside the implementer’s company • The line between software or service is blurring

More Related