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Software product management

Software product management. Andrei Baciu 342C5. Conceptul Exemple SAP B1 Product manager Best Practices. Cuprins. Conceptul.

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Software product management

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  1. Software product management Andrei Baciu342C5

  2. Conceptul • Exemple • SAP B1 • Product manager • Best Practices Cuprins

  3. Conceptul

  4. managementulunuiprodus software de-a lungulintregii sale durate de viata, incepand cu dezvoltareasa, lansareapepiata, extindereasimentenanta, urmarindu-se maximizarea business-ului • se aplicapentruproduse software de largconsumsi nu pentrusofturispecializate cu un numarrestrans de utilizatori. Conceptul

  5. astfel de produse software sunt orientate catre mass-marketing, si nu reprezintasolutiiparticularizatedoarpentru un anumit client. Conceptul

  6. solutii orientate catresegmentul de business: SAP B1, SAP R3, Navision, Oracle, etc • solutii orientate catresegmentul de useri: Microsoft Office, solutii antivirus, etc. • solutii orientate catresegmentultehnic: Visual Studio, AutoCAD, 3D Studio MAX, etc. EXEMPLE

  7. produs de SAP AG (companiemultinationala) • solutie ERP pentrufirmemicisimedii • estefolosit la nivelmondial SAP b1

  8. este in proportie de 80% potrivit/functional pentruorice tip de firma din oricetara. • cei 20% ramasisuntridicati de probleme de localizaresipreferinte: economiidiferite, reguli de calculdiferite, date necesare in plus pentru diverse documente (facturi, chitatente, etc). SAP b1 – localizare ?

  9. Extindereaprinparteneriate. Orice firma dezvoltatoare de solutii ERP poatedevenipartener SAP. • O comunitatefoarte mare siinchegataceoferasuportatat la nivel de consultanta cat si la nivel de dezvoltaresimentenanta. SAP b1 – Solutii

  10. UDO – User defined objects : posibilitateauserilor de a adaugacampurinoi in interfata cat si in baza de date fara a finecesarecunostinte de programare. • API-uripublicepentrudezvoltarea de add-onuri integrate in aplicatie. Posibilitatea de a folosimaimultelimbaje de programare: c#, vb, java. SAP b1 – Solutii

  11. necesitateaintelegeriipieteisi a oportunitatilor. • conduce unulsaumaimulteproiecte de-a lungulcicluluilor de viata. • lucreaza in de-aproape cu departamentele: marketing, vanzari, financiar, dezvoltare, quality - testing product manager

  12. decide ceestenecesarsa fie implementat, imbunatatit, candanumesi la cesa se renunte in conformitate cu cerintelepietei. product manager

  13. Un nucleu de conducereeficient : product manager, project manager, marketing manager, sales manager. • Respectareaplanuluiciclului de viata a produsului. • Evaluareacorecta a cerintelorpietiisi a necesitatilor Product Management Best practices

  14. Asigurareaunuiportofoliustabilsibinespecificat. Product Management Best practices

  15. Software Product Management, Dr. ChristofEbert • A Reference Framework for • Software Product Management • Inge van de Weerd, Sjaak Brinkkemper, Richard Nieuwenhuis, • Johan Versendaal, LexBijlsma Resurse

  16. Intrebari ?

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