1 / 12

GE1127 : Money and Art

GE1127 : Money and Art. Logo, brand & money Guan Lu(40057139). What is a logo?. A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.

kalila
Download Presentation

GE1127 : Money and Art

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. GE1127:Money and Art Logo, brand & money Guan Lu(40057139)

  2. What is a logo? • A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization. --- American Marketing Association Dictionary

  3. What is a brand? • Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“ --- American Marketing Association Dictionary.

  4. David Graeber states that Money can be seen as a store of value. • How is brand & logo? • Can logo be seen as a store of a certain brand’s value?

  5. How much does a logo design cost? How much does a logo value as it is just an image? How much does a logo value when it represents a brand?

  6. Format: • Art work & Essay Writing Objective: • To discuss about the relationship between logo and brands. • To investigate the intrinsic value and extrinsic value of the logo. Content: • To pattern several famous brands with paper money and discuss about the value of logo.

  7. Reference: • http://en.wikipedia.org/wiki/Logo • http://www.logotypes101.com/vector_logos/popular.aspx • http://en.wikipedia.org/wiki/Brand • http://www.logodesignlove.com/

More Related