About the Strategy.
The Domino Strategy™is a harm reduction, social marketing campaign that encourages the public to pay attention to the size, content and amount of alcohol they consume each time they drink. Furthermore, the Strategy recommends that individuals follow research-based responsible drinking guidelines defined by the U.S. Department of Health and Human Services.
Primary Target Audience – 18-24 year olds.
Secondary Target Audience – Adults 25 and older.
Through a two-year comprehensive approach, F.E. Warren Air Force basewas able to:
Source: F.E. Warren Air Force Base, Cheyenne, Wyoming, 2005.