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From inspiration to perspiration

Steve Rogers, Sopheon. From inspiration to perspiration. Post-War NPD. Du Pont pamphlet ‘cellophane’. Pet Rocks. Aiming for successful new products. Speed, efficiency, and quality. Technology. Pace of change. Global competition. Competition. Markets.

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From inspiration to perspiration

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  1. Steve Rogers, Sopheon From inspiration to perspiration

  2. Post-War NPD Du Pont pamphlet ‘cellophane’

  3. Pet Rocks

  4. Aiming for successful new products Speed, efficiency, and quality Technology Pace of change Global competition Competition Markets

  5. A blend of approaches for effective NPD • Product –led innovation • New Technologies • Accidental inventions • Market-led innovation • Market research and demand • Regulatory change • Competitive challenges • Asset-led innovation • Brand strength • Domain expertise • Factory capacity

  6. Idea Development Concept Development Concept-to-Launch How fuzzy is Innovation? Build Business Case Testing & Validation Discovery Scoping Development Launch Gate 0 Gate 1 Gate 2 Gate 3 Gate 4 Gate 5

  7. How Fuzzy is Innovation?

  8. http://www.myscienceproject.org/j-wall.html

  9. What is the ‘Front End’ Concept Concept Concept Strategic Business and Product Planning Technology Driven Market Driven Knowledge Discovery Knowledge Discovery Idea Campaigns VOC or Insights Focus Groups Applied Research White Space Finding Fundamental Research Idea Bank Knowledge Discovery Concept Development Licensing Additional research Procurement IP Disclosure New Product Development Technology Development

  10. Measuring Innovation Empirical NPD

  11. Empirical NPD: Measuring Innovation

  12. Identifying critical success factors • Research by academics and consultancies to find out differences between ‘winners’ and ‘losers’ • Booz-Allen • Cooper & Edgett • Clark & Wheelwright • McGrath

  13. Success stories

  14. KPI Examples

  15. 4 Measures Better value for each new product, improvement in product mix: New to the World : Line-extension Better success rate for the new products launched – more achieve the predicted revenue/margin Greater throughput of products – more launches with proportionally less resource Shorter time to market for each new product - each extra week available for sale = more revenue

  16. Instant Audit

  17. Taming the tiger, turning creativity into a process at the fuzzy front end Moving forward

  18. Bringing Structure • Cooper & Edgett’s work on Stage-Gate™ gave substance to the Development Process • Through research of successful products, they defined • factors that indicate product success, • decision points to assess those factors • deliverables that measure those factors • and a process to hang it together

  19. Bringing Process into the Front End Concept Concept Concept Strategic Business and Product Planning Technology Driven Market Driven Idea Campaigns VOC or Insights Focus Groups Applied Research White Space Finding Fundamental Research Idea Bank Concept Development Licensing Additional research Procurement IP Disclosure Knowledge Discovery Knowledge Discovery Knowledge Discovery New Product Development Technology Development

  20. Idea Campaign Process

  21. Idea Development Process

  22. Process to Develop Ideas

  23. Completing the Campaign

  24. Connecting Processes Here’s an idea from this campaign that has been taken through to ‘Concept Development’ Trace the idea in to concept development

  25. Corporate criteria to find great ideas? Front-end Portfolio management

  26. Portfolio Prioritization

  27. Assess, Monitor & Review

  28. The last bastion of fuzzy? Managing fuzzy content at the front of NPD

  29. Success factors at the front end • Process • Effective assessment and screening • connectivity – doesn’t drop into a black hole • Portfolio, measurement and continuous improvement • Culture of innovation, engagement of people, blend of disciplines (process adoption) • The capture and application of organisational knowledge • Even this isn’t as ‘fuzzy’ as we tend to think • Structure in unstructured content • Tools for the job

  30. Organisational Knowledge • Know what you know • Have we done this before • Example: State funded research agency • Proportion of research being repeated? • Example: Chemicals industry • IP Disclosure failures?

  31. Industry Journals Standards Regulations Patents Shared drives Tech specs Idea Bank Projects Best Practices Document Mgmt Products Related Documents Monitor for Knowledge Discovery External sources news Knowledge Discovery Internal sources

  32. Whitespace Deliverable 3:Free Space Matrix – for each Composite Data has been randomised for reasons of confidentiality

  33. Whitespace Deliverable 4: Impact for research portfolio Some current initiatives are not ‘Free to Operate’ Opportunity for new initiatives and partnerships Data has been randomised for reasons of confidentiality

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