THE AMAZING SWITCHAROO. BY: NATHALIE, BORA, MARA, AND SONNET .
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BY: NATHALIE, BORA, MARA, AND SONNET
As a team we decide to create a product that we thought would succeed in Morocco and in the United States. We had to come up with a product particularly for cats and/or dogs. After group discussions we were able to agree on one product. This product was to make everyone’s life easier when traveling with their pet(s). We agreed upon this product as a team, and in the end decided to create a product such like a kettle. This kettle though was for all types of cats and dogs no matter how big or small, how fat or thin they are. This is an easier way of traveling for our pets.DESPCRIPTION
We have come up with three different materials to use depending on the customer’s preference, we offer; metal, plastic, and cloth. This way we make everyone happy and that special pet feel like a family member. We also thought about how kettles usually are bulgy and take up too much space that this kettle will be able to be folded and put away. It will fold so many times that it can fit into your pocket. In addition, this kettle will ease the pet from being anxious throughout the trip since it will be very comfortable.Description Add-On
This Marketing Project was able to open our eyes. Now, our team is less ignorant of Morocco, this meaning that with all the research that we did we were able to find out more about Morocco. Morocco is a very big country and their culture is very unique and interesting. We were able to see more of Morocco when doing all this research. We learned so much, such as having dogs for security reasons and not as pets. We also learned how many companies from there export products to here, United States.EXECTUTIVE SUMMARY
78.2 million dogs and about 86.4 million cats are owned in the United States
65% of American households own a pet, and approximately 78% of pet owners travel with their pets
Limited amount of competitors
The people in Morocco uses their dogs for security purpose