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Le applicazioni “mobile”, un’opportunità per promuovere il territorio

Università degli Studi di Pavia. Corso di Laurea Magistrale Interfacoltà in Comunicazione Professionale e Multimedialità. Le applicazioni “mobile”, un’opportunità per promuovere il territorio. Tesi di Laurea di Piera Selis. Relatore Prof. Marco Porta. Correlatore Prof. Massimo Cellario.

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Le applicazioni “mobile”, un’opportunità per promuovere il territorio

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  1. Università degli Studi di Pavia Corso di Laurea Magistrale Interfacoltà in Comunicazione Professionale e Multimedialità Le applicazioni “mobile”, un’opportunità per promuovere il territorio Tesi di Laurea di Piera Selis Relatore Prof. Marco Porta Correlatore Prof. Massimo Cellario Anno Accademico 2010/2011

  2. Mobile Revolution Mobile telecommunications technological innovations Diffusion of increasingly new mobile devices More and more users connecting to the Internet with mobile devices Faster and faster broadband transmission Mobile-oriented content developed in the form of applications

  3. Role of the mobile phone Mobile telephony is a constantly evolving technology Mediamorphosis process • from cumbersome apparatus for voice traffic to a network terminal compatible with IP Protocol

  4. “Smart” mobile devices Smartphone and tablet: • new generation devices • devices with advanced functionalities • customizable tools • operating system • IT platforms

  5. Mobile applications • additional functionalities • greater usefulness • customization

  6. Mobile applications “native” applications web app • specific platform • optimized website • specific programming language • every device has a web browser • hardware characteristics of the device • standard web technologies • fruition (almost) similar to native apps • no access to hardware components

  7. Tourism applications • guidebooks • “fellow passengers” planning routes and itineraries Tourism development potential and advantages of mobile initiatives related to a territory

  8. Mobile tourism Different communication devices and information: • high interactivity and customization Tourism offers added value: • targeted information New needs of the “always on” tourist: • high informative context • new travel experience

  9. Geolocation, Augmented Reality, QR Code Significant tourist information opportunities Geolocation It identifies the real position of a person using digital information processed by the Internet • extraordinary mobile devices functions location-based services: • extremely customized • specific information

  10. Geolocation, Augmented Reality, QR Code Augmented Reality Virtual elements to the physical world “increase” the sensory perception of human beings • additional information • attractive visualization

  11. Geolocation, Augmented Reality, QR Code QR Code Bidimensional code allowing fast interpretation of associated content • digital camera • specific software • Internet connection web page access multimedia content fruition

  12. QR Code widespread technology rail stations, magazines, bus stops, product packaging Tourist industry • higher emotional impact • more immediate interaction

  13. Tourist applications, some examples: Layar Augmented reality mobile applications • display digital information overlapped with real pictures • different levels Localization: display tourist information find close point of interest: bars, shops, monuments

  14. Tourist applications, some examples: Wikitude Detailed information about the surrounding environment View the nearby points of interest • information about distance • about position • description of the place

  15. i-Sola: a tourist application for Sardinia region

  16. i-Sola: a tourist application for Sardinia region Mobile technologies potentials: • new events and tourist services Promote places normally not considered by the tourist industry Additional features: • improve tourist promotion

  17. i-Sola: a tourist application for Sardinia region Tourists: • cultural and landscape heritage • authentic travel experience, fun and educational • unique places • fascinating traditions • typical wine and food Inhabitants Tourist activities • museums, hotels, restaurants, handicraft products

  18. Functionality and distinctive aspects • useful • intuitive • easy • original • amusing smartphone and tablet tour guide

  19. Interface features • name of the application homepage: • logo • picture • icon • menu Next screen access specific categories

  20. Interface features “Scopri”: • name and picture of the city • subcategories Updated information about location Available services in the surroundings General information

  21. Interface features Same structure Picture related to place selection

  22. Interface features “Dove mangiare”:

  23. Interface features “Eventi”:

  24. Interface features “Mappa”:

  25. Interface features “Attività”:

  26. Scenario of “Discover Sardinia” Game: • augmented reality • GPS • digital camera • magnetometer Digital camera activation Monument recognition Information level overlapped with reality possibility to read historical information

  27. Scenario of “Discover Sardinia” Find the piece of a puzzle Indication of the next monument New piece Completion of the puzzle: • after visiting monuments • after reading historical informations the tourist finds the image of an event gain a prize

  28. Scenario of “Discover Sardinia” Image: The game is not over • information about the event A message invites to continue the game • push the tourist to partecipate • The user reaches the event’s location • Takes a picture • Shares on Facebook Gains further prizes: • A minute of free connection for every “like” to the photos • After 20 “like” a 20% discount in an agritourism of the area

  29. Scenario of “Discover Sardinia” Visiting particular places Shopping on sardinian shop Taking part in particular event Absorbed by the game: • default itinerary • alternative trip • useful and recreational components

  30. A new approach for tourism communication “Intelligent” advertising board Tourism promotion for the internal regional area • QR Code and AR technologies characteristics inproving Sardinian territory • located in strategic places • event or places

  31. A new approach for tourism communication • high interaction • more information • greater curiosity

  32. Conclusions • once limited technologies (employed in specific fields) are now commonly used and can serve to relaunch the economic sectors • tourism can completely apply these technologies to create personalized events for an informed tourist

  33. Thanks for your attention

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