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Better Health: Maximizing Engagement Through Twitter

Better Health: Maximizing Engagement Through Twitter. Laura Norvig Social Media Strategist @ LNorvig. Agenda. What? Who? Why? How? Where? When?. What Is Twitter?. An information source A community builder A content curation mechanism A content disseminator A conversational tool

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Better Health: Maximizing Engagement Through Twitter

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  1. Better Health: Maximizing Engagement Through Twitter Laura NorvigSocial Media Strategist@LNorvig

  2. Agenda • What? • Who? • Why? • How? • Where? • When?

  3. What Is Twitter? • An information source • A community builder • A content curation mechanism • A content disseminator • A conversational tool • … A marketing tool

  4. Who Should Tweet? • Everyone at your organization can benefit from Twitter • CEOs, researchers, educators and practitioners should tweet • The org should tweet • Others may choose to listen to constituents and gather information from professional and news sources Who, me? Yes, you!

  5. Why Twitter? • Twitter is Huge • Twitter is Useful • Twitter is a Tool that can be used to: • Implement your organization’s • outreach strategy • education strategy • marketing strategy • Find and strengthen partnerships

  6. Why Twitter? Twitter is Huge 554 million users (that’s over half a billion)statisticbrain.com/twitter-statistics/ You see it everywhere – celebrities, news shows, TV shows, sports, politicians, businesses, government agencies. During breaking news or popular events, all eyes are on Twitter.

  7. Why Twitter? Twitter is Useful for Organizations It’s an information source. Get timely information fast. Find new studies, new legislation on Twitter first. You can engage with stakeholders and with your audience, one-to-many and one-to-one. It can showcase your organization’s expertise/products/services.

  8. Why Twitter? Twitter is Useful for YOU! Access professional development opportunities. Learn things, get links to PowerPoints, articles, webinars, videos. Attend conferences virtually (by using a hashtag). Make connections with professional peers. Establish your expertise.

  9. (or health education) Source: http://www.slideshare.net/amcunningham/why-does-a-twittering-doctor-tweet

  10. How – Getting Started Set up an account. Don’t get hung up on creating content – start by learning to use it to listen and learn. Then build relationships by following, re-tweeting and tweeting. Build lists if you have diverse interests. See who others follow.

  11. How – Don’t Give Up! Source:cogdoghouse.wikispaces.com/TwitterCycle

  12. How – Next Steps • Learn the lingo and practices: • handles • following • re-tweets (RTs) • “at mentions” (@mentions) • hashtags • bit.ly/twit-begin – excellent infographicthat explains how to use Twitter

  13. How – Best Practices Use a link-shortener such as bit.ly to track your reach and leave more room for your thoughts. Be polite and be generous. Share good content, answer questions, and re-tweet often to build social capital. NEVER retweet a link you haven’t clicked and read (or skimmed) first. Tweet at least once a day, even if it’s only a re-tweet – keep your stream active!

  14. How: Follow Suggestions Public/General Health @CDCgov @PublicHealth @NIHPrevents @RWJF @RWJF_PubHealth @JohnsHopkinsSPH @CPHSSR @Hlth_Literacy @samhsagov @nlm_news @HRSAgov @healthfinder @minorityhealth @nphic HIV/AIDs @CDC_HIVAIDS @AIDSgov @CDCNPIN @RedPumpProj @amfAR @AIDSHealthCare @theKCteam

  15. How: More to Follow Sexual and Reproductive Health / Youth @theNC @Guttmacher @APPCNC @YTHorg @healthyteen @teenhealthgov @girlology

  16. How: Hashtags to Follow #HealthEd #mHealth #reprohealth #SexEd #HIV #AIDS #teenhealth Discover more with: The Healthcare Hashtag Project

  17. The original tweet Engagement example that resulted in a fan spreading the word for a project Project replied quickly – was monitoring constituents in real time Fan posted a pic of staff showing the project’s resources during a session at their conference

  18. My initial tweet Engagement to enhance professional connections: Congratulate, thank, amplify, enhance or comment to get a response. In this example I am congratulating. I use a trending hashtag and “@ mentions” to get attention. The result is favorites, retweets and replies from prominent “tweeps”.

  19. Where? Tweeting is convenient – tweet from your desktop or laptop, using the regular website or a tool such as TweetDeck or HootSuite. (These can also schedule tweets to go out at specific times.) The above tools are available as apps for tablets or smart phones as well. You can even tweet by texting with a “dumb” phone.

  20. When? Make connections fast by finding out when a Twitter chat that interests you will be held. Chats happen in “real time” – put it on your calendar and join the conversation. #hcsm– Global health care, Sundays, 8 p.m. CT #CDCchat– times vary #HCLDR– Health Care Leadership, Tuesdays, 8:30–9 p.m. EST #Mhchat– Mental health, Wednesdays, 8 p.m. UTC Learn More: The Quick Guide to Twitter Chats

  21. Learn More NPIN’s Twitter for Public Health Slide Deckbit.ly/NPIN-PPT Gillian Mayman’s Twitter for Health Education Slide Deckbit.ly/healthed-ppt CDC Social Media Worksbit.ly/SocMedWorks Follow the hashtag#SM4PH

  22. Contact us: www.etr.org 1-800-321-4407email: customerservice@etr.org4 Carbonero Way, Scotts Valley, CA 95066 YouTube.com/ETRPubsfacebook.com/ETRAssociates@ETRAssociateslinkedin.com/company/etr-associates

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