danielle hampton gloria kaucic jessica zemba randall hoover and rebecca sigler
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Danielle Hampton , Gloria Kaucic , Jessica Zemba , Randall Hoover , and Rebecca Sigler . Did you know… There are 28 million teenagers (13-19 years old) in the United States (US Census Bureau 2013) What do teenagers like to do?

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Presentation Transcript
slide2

Did you know…

There are 28 million teenagers (13-19 years old) in the United States (US Census Bureau 2013)

What do teenagers like to do?

Communicate for self-expression and fun via text, social media, and other venues.

They even carry it over to their cars or family cars they drive

How do they do it?

slide5

We have a solution that allows them to communicate and have fun without harming vehicles

And provides them more variety and spontaneity

It is….

slide6

Alpha-Mag Package

  • Plus interactive website

Imagine instead of this…

self expression

What Are The Benefits of Alpha-Mag?

CUSTOMIZABLE

FUN!

NON-DESTRUCTIVE

REUSABLE

WEATHERPROOF

SELF-EXPRESSION

slide10

Who’s Our Perfect CustomerS?

  • Teenagers
  • Like Mary

She’s on her way to the football game and wants to show school spirit. So she…

slide12

Who Is Our Perfect Customer?

Collin

He wants people to follow his jazz band. So he…

where are mary and collin
Where are Mary and Collin?
  • High School
  • In Ohio alone there are 802 High Schools

Are They Interested?

  • Survey sent to 45 teenagers at 2pm
  • At 9pm the same day and 66% had responded and every single response was yes!
first market segment
First Market Segment
  • School Support Clubs
    • Boosters
    • Bands
    • Robotics
    • Theater Arts
do they like this idea
Do they like this idea?

Booster Clubs

“I like this idea. I think this would very popular at our school. We would be very interested in working with you.”

Jeff Sheeks

President of the Boosters

Archbishop Hoban High School

(578 students)

additional interest
Additional Interest
  • Brecksville Broadview High School
  • (1600 students)
  • Southfield Christian High School (215 students)
  • Orange High School
  • Assumption High School (200 students)

Representatives at all of these schools said they would like to distribute this product at their schools

additional markets
Additional Markets
  • Parents
  • College Students
  • Small Business Owners
  • People looking to self-promote
  • Special Occasions
how do we get alpha mags to them
How do we get Alpha-Mags to them?

Primary Strategy

  • Distribute through School Support Groups
  • Social Media (Interactive Website)
  • Guerilla Marketing
who are our competitors
Who Are Our Competitors?
  • Marker Companies
  • Bumper Stickers
  • Magnetic Symbols
slide22

How Are we Different?

  • Customizable
  • Interchangeable and Reusable
  • Marketing Plan is Directly Targeted At Schools
  • Building Relationships through Interactive Website
what do you get
What Do You Get?
  • Alpha-Mag packs of 50 Letters
  • Choice of 4” letters or 8” letters for $29.95
  • In 5 different colors
  • Also packets of 10 symbols or 10 numbers for purchase ex. ()”#:@ $ ?! for $9.99
  • Plan to continue to develop more products
what are our startup costs
What are our startup costs?
  • Start Up Costs: $42,000
    • Website
    • Equipment and Dyes
    • Organization Costs (Legal)
where does the revenue come from
Where Does the Revenue Come From?

Our figures are made using a conservative revenue model based on 1% penetration in Ohio of 802 schools in the first year using outsourcing.

Year 2 is same plan adding a machine for customization to replace any fall off from the previous year.

Year 3 continues growth using same

model as Year 2

financial projections
Financial Projections

Year 1

Year 2

Year 3

who s our team
Who’S Our Team?
  • Rebecca: Sales
  • Gloria: Social Media Marketing
  • Danielle: Product Developer
  • Jess: Graphic Designer
  • Randall: Finance
slide28

Alpha-MagRemember We don’t just sell magnets, we sell creativity, self-expression, and FUN!

is it too much for the customer
Is it too much for the customer?
  • Representatives at all 5 schools said prices were reasonable

AND…

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