International Strategy & Management. “ Home and away games ”. International Strategy. What is a global business? What determines global business success? How do firms enter global markets? How does a firm manage a global operation?. What is a Global Business?.
International Strategy & Management
“Home and away games”
What is a Global Business?
What are the unique challenges?
What determines global business success?
Do competitive advantages transfer?
Advantages vary across value chain
Advantages vary across domains
Walmart Enters Germany
Does Small Town America Sell
How do firms enter global markets?
Balancing opportunity against opportunism
How do firms manage global operations?
Balancing Economics and Politics