1 / 7

The Power of Persuasion Copy these notes!

The Power of Persuasion Copy these notes!. Persuasive techniques – methods used to sway the heart or mind. Propaganda – Any form of communication aimed at persuading an audience (advertisements, political materials)

kaiser
Download Presentation

The Power of Persuasion Copy these notes!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Power of PersuasionCopy these notes! • Persuasive techniques – methods used to sway the heart or mind. • Propaganda – Any form of communication aimed at persuading an audience (advertisements, political materials) • Stereotyping - a persuasive technique that targets people by using unfair images of a group to make a point. • TARGET AUDIENCE - refers to a group of people who share certain characteristics such as age, gender, ethnicity, values, or lifestyle • Bias – favoring one side of an issue

  2. Influence of Propaganda • If you watch 30 hours of TV per week, you will view roughly 37,822 commercials per year • That’s about 100 TV ads per day • You will see another 100 to 300 ads per day through other mass media If companies did not think you could be influenced, they would not spend billions of $ on it!

  3. Counter Ads • Working with a partner, generate answers to the following questions in order to produce an ad that counters an existing ad. Your ads may relate to alcohol, tobacco, food, or any type of product. • Who will be your target audience? • What type of ad will you be countering? Why? • Pre-existing belief-What is one misguided belief that the target audience may have about the product you chose? • New message-Research at least one accurate fact about the product you’ve chosen for your counter ad. What is one new belief, attitude, or emotional response that you would like this target audience to have? • What strategies and messages will be seen in your counter-ad?

  4. Counter Ad Example 1. The target audience for our ad will be young people who drink alcohol, specifically champagne. 2. We are creating a counter-ad for a brand of champagne. We chose to make a counter-ad for this product because we believe that too many people are irresponsible while drinking. • One misguided belief that young people have about champagne, in particular, is that champagne will not have the same effect as other types of alcohol. • One important fact about champagne is that the carbon dioxide in champagne (it’s what creates the bubbles) may accelerate the absorption of alcohol, leading to more rapid or severe intoxication (http://alcalc.oxfordjournals.org/content/38/4/381.full). Champagne is usually reserved for special occasions like New Years and sometimes young people don’t realize the effects that it can have. We want our target audience to realize that champagne is highly intoxicating and should be avoided or used responsibly. • When creating our counter-ad, we chose to use the original picture, but to add and delete certain items. For example, we added the vomit and changed the words on the bottom from “Wonderfully Unexpected” to “Expect this when you don’t drink responsibly”.

More Related