Consumer motivations
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Consumer Motivations. Lots of people, including you and me buy things. What kinds of things do we buy? WHY do we buy them? THIS is what companies want to find out! .

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Marketing
Marketing find out WHY we buy stuff, they can do a better job of influencing us to buy their products, and that’s what they want.

  • Marketing includes many areas, like…

    • Gathering information on what kind of goods/services people want, and then

    • Once the good/services are ready, how can they get us to buy them?



Why did this Happy stuff. Marketing companies call these…

Homemaker buy this

apron?

Have you ever bought anything for this same reason?

This motive is called…


Patronage motive
Patronage Motive stuff. Marketing companies call these…

  • A reason for consumers to buy a product/service based on a desire to be loyal and a feeling of comfort with that product/service.

  • List 3 products you have bought or might consider buying for this same reason.

  • LOYALTY


Why does this machine want us to buy it? stuff. Marketing companies call these…

Have you or your parents every bought anything for this same reason?

This motive is called…


Rational Motive stuff. Marketing companies call these…

  • A reason for consumers to buy a product/service based on facts or logic

  • List 3 products you have bought or might consider buying for this same reason.

  • LOGIC


Why does this model want us to buy these jeans? stuff. Marketing companies call these…

Is what she says true?

Have you ever bought anything for this same reason?

This motive is called…


Emotional motive
Emotional Motive stuff. Marketing companies call these…

  • A reason for consumers to buy a product/service based on feelings or attitudes

  • These feelings can be fear, romance, envy, pride, what else?

  • List 3 products you have bought or might consider buying for this same reason.

  • EMOTIONS



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