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www.valleyfiddleheads.com

www.valleyfiddleheads.com. By: Nick Albert. Fiddleheads. Fiddleheads are a green that grows seasonally along brooks and rivers. My plan is to grow fiddleheads year round in a hydrophilic facility and market and sell over the internet.

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www.valleyfiddleheads.com

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  1. www.valleyfiddleheads.com By: Nick Albert

  2. Fiddleheads • Fiddleheads are a green that grows seasonally along brooks and rivers. • My plan is to grow fiddleheads year round in a hydrophilic facility and market and sell over the internet. • Eventually through high search ability I plan to fully develop the niche market.

  3. Competitors and Market Conditions • After spending an 30 minutes on the Internet, I could only find one vendor. • One article stated that fiddleheads can be bought for $8 to $12 a pound. http://www.fitsugar.com/1590466 • The one vendor requires bulk orders of over fifty pounds. • The niche market of small orders is not filled and I plan to fill it.

  4. Technology • The website will be on a web-hosting service such as Go-Daddy. This will greatly reduce cost. • Company financials and credit card information will be kept and processed with QuickBooks. • Some technologies that do not directly involve E-commerce are hydrophilic tanks, fiddlehead cleaners and a plant to store everything in

  5. Product Differentiation • The fiddleheads will be sold fresh to local buyers and either frozen or canned to those who can’t be reached by next day shipping. • Bulk orders will be sold at a discount and delivered personally depending on location. • Different sized packages will appeal to different buyers. • Accessory products like cookbooks and specialized utensils will also be for sale.

  6. Shipping • The shipping will be done by UPS because my research indicates that they are the cheapest and most accessible. • Some packages need insulated containers. • Local and large orders will be delivered in person.

  7. Viability • If the company can get past the early financing stage, the company will prosper into the future. • Interest payments are a big factor in viability. • Low capital requirements for the e-commerce side of business is a major plus.

  8. By the Way • I am really selling fiddleheads, beginning in about two to three weeks. If you want some, get a hold of me. • Thanks for listening.

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