Nokia
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Nokia. By Josh Bubel Zhiheng wang Chengzhong wu Hengkai zhou. Executive summary. History. S W O T. Strengths Weakness Opportunities Threats. Industry analysis. 49% net sales from mobile phones 21% net sales from multimedia 4% net sales from enterprise solution

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Nokia

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Nokia

Nokia

By Josh Bubel

Zhiheng wang

Chengzhong wu

Hengkai zhou


Executive summary

Executive summary


History

History


S w o t

S W O T

  • Strengths

  • Weakness

  • Opportunities

  • Threats


Industry analysis

Industry analysis

  • 49% net sales from mobile phones

  • 21% net sales from multimedia

  • 4% net sales from enterprise solution

  • 26 net sales from Nokia Siemens Network


Competitors

competitors

  • Sony-Ericsson

  • Motorola

  • Samsung

  • Dopod


Corporation current situation

Corporation current situation

  • Net Profit in 2006 4306 EURm

  • Net Profit in 2007 7205 EURm

  • Increase 67%


Expansion during 2007 2008

Expansion during 2007-2008

  • Sep 2007 purchased ENpocket

  • Jan 2008 purchased Trolleth

  • 2008 purchased Navtep loudeye and twango


Why purchased these companies

Why purchased these companies

  • the mobile internet strategy

  • Including music on mobile internet, the navigation and mobile internet platform to make friends


Short term and long term recommendations

Short term and Long term Recommendations


Short term

Short term

  • Getting well relationships with the telecommunications companies.

  • More advertizing and more interacting with consumers.

  • Release more kinds of mobile phones.


Long term

Long term

  • Acquire more kinds of technologies to maintain his No.1.


Conclusion

Conclusion


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